Brand Tone

caring, educational, reassuring, friendly, relatable, fun, and exciting

Brand Values

• •Child Development and Health
• •Safety and Quality
• •Parent-Centric Solutions
• •Fun and Imagination
• •Community and Trust

Best Practices

• •Speak Parent to Parent: Use a relatable and empathetic tone. Acknowledge the challenges and joys of parenting. Start with the problem you are solving for them (e.g., "Tired of lost socks?").
• •Lead with the Developmental Benefit: Always connect the product features back to the core value of healthy child development. Instead of just saying "wide toe box," explain that it "allows toes to spread and grip for better balance."
• •Balance Science with Emotion: While the shoes are "scientifically developed," the copy should also appeal to the emotional side of parenting. Use words like "confidence," "happy," "magic," and "peace of mind" to connect with the parent's desires for their child.
• •Highlight the "Fun" Factor: Don't forget the joy. The unique designs and the Chameleon feature are strong selling points. Use vibrant, playful language and visuals to showcase this.
• •Incorporate Social Proof: Regularly feature customer testimonials and reviews in your marketing copy. Phrases like "Join thousands of happy parents" or sharing direct quotes builds trust and reinforces brand perception.

Social Perception

Overwhelmingly positive, with praise for product effectiveness (children love wearing them, natural walking), excellent customer service, practicality (easy to put on, machine-washable, breathable), endorsement by professionals (physiotherapists, podiatrists, chiropractors), and fun designs (especially the color-changing feature).

Copy Examples

• •Watch the magic happen! ✨ First steps are a huge milestone. Our Chameleon shoes not only support natural foot development but also add a touch of magic to every adventure. The sun brings out their secret colours, turning a simple walk in the park into a discovery. Give your little explorer the confidence to step out and the wonder of colour-changing fun. #BigToesAustralia #FirstSteps #BarefootFeel
• •Finally, a toddler shoe they won't want to take off! Tired of the shoe battle? BigToes were designed by a mum who gets it. Our shoes mimic barefoot walking to help with balance and are scientifically designed with a wide toe box for healthy growth. Plus, they're durable, washable, and kid-approved. Find your perfect pair today!
• •The freedom of barefoot, the protection of a shoe. Give their little feet the best start with our podiatrist-recommended pre-walkers.
• •Subject: Say goodbye to smelly toddler shoes (and hello to happy feet!).
• •A friendly companion for their first adventures. These aren't just shoes; they're a friend for your little one's feet. The flexible, non-slip sole gives them the stability to explore, while the wide toe box lets their feet grow and move naturally. Easy for you to slip on, and so comfy they'll forget they're even wearing them.