Brand Tone

Energetic & Enthusiastic, Youth-Focused & Inspirational, Community-Oriented & Inclusive, Action-Oriented & Competitive, Modern & Engaging

Brand Values

• •Player Development & Opportunity
• •Exceptional Experience
• •Safety and Fun
• •Passion for the Game
• •Community & Inclusivity

Best Practices

• •Use High-Energy Language: Incorporate dynamic verbs, exclamation points (judiciously), and an enthusiastic tone. Words like "elite," "premier," "battle," "showcase," "ultimate," and "champs" fit well.
• •Focus on the Athlete's Journey: Frame content around the players' talent, hard work, and potential. Celebrate their achievements and aspirations. Use terms like "future stars," "next generation," "baller."
• •Emphasize Competition and Excitement: Highlight the thrill of the game, the intensity of the matchups, and the prestige of winning.
• •Be Inclusive and Community-Driven: While competitive, ensure the language welcomes a broad range of participants and celebrates the spirit of youth sports. Mentioning safety and fun is key.
• •Stay Current with Youth Slang & Platforms (Authentically): Use relevant hashtags and a voice that resonates with young athletes and their families, especially on platforms like TikTok and Instagram. Ensure it feels natural and not forced. Regularly check their social media for the kinds of interactions and language being used by their audience.

Social Perception

Positive within its Niche, Organizer of Competitive Events, Platform for Exposure, Digitally Savvy

Copy Examples

• •Instagram Post (Highlight Reel): "💥 UNREAL plays from this weekend's #BigTimeBalling Showcase! 🏆 These young guns came to PLAY. Tag a baller who needs to see this! #YouthBasketball #BallisLife #AAUBasketball #FutureStars"
• •Facebook Event Promotion: "🚨 ELITE competition is coming to [City Name]! 🚨 Big Time Balling presents the [Tournament Name]! Ages 9u-18u. Are you ready to battle with the best? Register your team today and prove you're BIG TIME! Link in bio. #BigTimeBalling #YouthHoops #BasketballTournament #[State]Basketball"
• •Website Banner: "Big Time Balling: Where Future Legends Are Made. Experience the Premier Youth Basketball Tournaments. Find an Event Near You!"
• •TikTok Video Caption (Player Dunk): "Heard you were looking for HOPS? 🤯 @[PlayerHandle] just SHUT IT DOWN at the Big Time Balling Nationals! 😤 #Dunk #SCTop10 #AAU #BigTimeBalling #BallerAlert"
• •Email to Coaches: "Coach, give your team the ULTIMATE competitive edge. Big Time Balling tournaments offer top-tier organization, exposure, and the chance to face elite talent. Our next [Tournament Series Name] is filling up fast. Secure your spot and let's make it a BIG TIME season! More info & registration: [Link]"