Brand Tone

Friendly and Professional

Brand Values

• •Personalization
• •Quality
• •Versatility
• •Customer Service

Best Practices

• •Maintain a Friendly yet Professional Voice: Always use welcoming and helpful language (e.g., "we're here to help," "let's create together") while ensuring the information is clear, concise, and professional. This balance builds both rapport and trust.
• •Highlight Personalization and Emotion: Center the copy around the emotional value of a personalized gift. Use words that evoke feelings of joy, love, and thoughtfulness to connect with the customer's motivation for buying.
• •Showcase Versatility and Solutions: Tailor the messaging to different customer segments. Speak directly to corporate clients about "branding solutions" and to individual buyers about "unforgettable gifts." This demonstrates an understanding of their distinct needs.
• •Use High-Quality Visuals with Clear Copy: Ensure that every image and video is professionally produced and accompanied by a clear, concise caption that explains the product and the personalization options available.
• •Encourage User-Generated Content: Actively ask customers to share photos with their personalized products using a specific hashtag. Featuring these posts (with permission) reinforces the brand's values of personalization and customer satisfaction, and provides authentic social proof.

Social Perception

Neutral to positive, perceived as a reliable provider of personalized products for individuals seeking unique gifts and businesses looking for customized branding solutions. It is seen as a specialized service provider rather than a large, mainstream retail brand.

Copy Examples

• •Elevate your brand with a personal touch. From custom mugs to branded apparel, we help you create memorable corporate gifts that leave a lasting impression. Let's build your brand together. #BigSurpriseCorporate #PersonalizedBranding
• •The best gifts come from the heart. ❤️ Surprise them with a custom-made collage that tells your unique story. Create your own BIG SURPRISE today! #PersonalizedGifts #BirthdaySurprise #MadeWithLove
• •Your special day deserves a unique touch. Discover our personalized wedding stationery and create an unforgettable invitation for your guests. Let's make your dream wedding a reality. #WeddingInvitations #PersonalizedWeddings
• •Need a special gift, fast? At BIG SURPRISE, we help you create the perfect personalized present in no time. Fast, easy, and full of heart. #LastMinuteGifts #PersonalizedFast
• •Ready for your next BIG SURPRISE? As a valued member of our creative community, enjoy an exclusive 15% off your next order. Let's bring your new ideas to life! #CustomerLove #SpecialOffer