Brand Tone

Elegant, Natural, Inspirational, Relaxed, Welcoming, Conscious, Sustainable

Brand Values

• •Connection with Nature
• •Exceptional Quality
• •Sustainability & Local Sourcing
• •Exclusivity & Luxury
• •Wellbeing & Rejuvenation
• •Authenticity

Best Practices

• •Embrace "Elevated Natural": Consistently use language that is both sophisticated and grounded, reflecting the luxury of the resort and the rustic beauty of Big Sur. Think "refined yet wild."
• •Sensory Storytelling: Engage the senses by describing the views, the taste of fresh ingredients, the scent of the ocean or redwoods, and the feel of the refined yet comfortable atmosphere. Use evocative adjectives.
• •Highlight the "Why": Connect the offerings (drinks, food, ambiance) to the core values: the connection to nature, the use of local ingredients, the inspiration drawn from Big Sur.
• •Maintain a Tone of Understated Luxury: Avoid overly boastful or flashy language. The experience and setting should speak for themselves, with copy that is confident yet serene and inviting.
• •Consistent Voice Across Platforms: Whether it's a menu description, a social media caption, or a website blurb, ensure the language reflects the same core elegance, natural inspiration, and commitment to quality. Develop a brand voice guide if one doesn't already exist for The Sur House/Ventana Big Sur.

Social Perception

A destination for breathtaking views and ambiance, offering a high-quality dining experience with excellent service, suitable for special occasions. It is perceived as a luxury treat integrated with the resort experience, welcoming both hotel and non-resort guests and dog-friendly.

Copy Examples

• •Website Hero (Bar Section): At Big Sur Bar, the horizon meets handcrafted excellence. Sip artfully prepared cocktails inspired by the coast, as the Pacific paints a new masterpiece with every sunset. Your elevated escape awaits.
• •Social Media Post (Instagram - with stunning view): Where the wild heart of Big Sur meets refined taste. Discover our curated selection of local wines and signature cocktails, each a tribute to the vibrant spirit of the Central Coast. [Image: Cocktail overlooking the ocean]. #BigSurBar #VentanaBigSur #CoastalLuxury #CraftCocktails #SunsetViews
• •Menu Description (Signature Cocktail): Coastal Redwood Refresher: A harmonious blend of [Local Gin/Vodka], infused with notes of rosemary foraged from our hills, a whisper of elderflower, and a touch of sparkling ocean mist. Experience Big Sur in every sip.
• •Email Marketing (to past resort guests): Return to the view, rediscover the taste. The bar at The Sur House invites you to unwind with new seasonal cocktails and the timeless panorama of Big Sur. Let us craft your perfect coastal moment.
• •Review Site Response (to a positive review mentioning the bar): Thank you for sharing your wonderful experience at The Sur House and our bar. We're delighted you enjoyed the [specific mention, e.g., craft cocktails] and the unparalleled views that make moments here so special. We look forward to welcoming you back to your Big Sur sanctuary.