Brand Tone

Knowledgeable & Trustworthy, Positive & Aspirational, Customer-Centric & Supportive, Approachable & Welcoming

Brand Values

• •Quality: Providing "highest quality products and services."
• •Customer Confidence: Helping customers "feel confident in their own skin."
• •Variety & Inclusivity: Offering a "wide selection" and catering to "diverse styles and preferences."
• •Health & Responsibility: Promoting a "healthy and responsible approach to tanning" and prioritizing "skin safety."
• •Expertise: Offering "expert advice" in tanning and beachwear.
• •Longevity & Trust: Highlighting their "over 20 years" in the industry as a "trusted name."

Best Practices

• •Always Emphasize Expertise and Trust: Consistently weave in phrases that highlight their 20+ years of experience, knowledgeable staff, and commitment to quality (e.g., "expertly selected," "trusted by customers for two decades," "our tanning specialists recommend").
• •Focus on Positive Outcomes and Confidence: Frame product and service benefits around how they make the customer feel (e.g., "Step out in confidence," "Unleash your inner sunshine," "Feel amazing in our latest collection").
• •Maintain a Supportive and Guiding Voice: Use language that shows you're there to help customers make informed choices, especially regarding responsible tanning (e.g., "Let us help you choose the perfect shade," "Your skin's health is our priority," "Discover the best products for your skin type").
• •Keep it Aspirational yet Attainable: Evoke the joy and freedom of summer and beach life, but ensure the products and services feel accessible and relevant to the everyday customer looking for a boost (e.g., "Your daily dose of sunshine," "Bring the beach vibes wherever you go").
• •Integrate "Healthy and Responsible" Messaging: Especially for tanning products and services, subtly reinforce the commitment to skin safety and responsible tanning practices without being preachy (e.g., "Glow safely," "Tan responsibly with our advanced beds," "Nourish your skin post-tan").

Social Perception

The perception is likely shaped more by the experiences at their physical locations. If the service and products in-store are high quality and staff are knowledgeable (as their website suggests they aim for), then local perception would be positive. The online store serves as a digital catalog and an extension of their physical retail business. Customers interacting online are likely seeking product information, online purchasing convenience, or details about their tanning services. Without readily available widespread reviews or social media engagement tied to the online store specifically, the perception is largely projected by the brand itself through its website. They project an image of an established, reliable provider of tanning and beachwear solutions.

Copy Examples

• •Headline (Website Banner/Social Media): "Your Endless Summer Starts Here. ✨ Explore 20+ years of trusted tanning expertise and the latest beachwear at Big Sun."
• •Product Description (Tanning Lotion): "Achieve your perfect glow, responsibly. Our expert-recommended [Product Name] lotion not only delivers a beautiful, natural-looking tan but also nourishes your skin. Tan smart, shine bright!"
• •Email Subject Line (Promotion): "Feel Confident & Sun-Kissed ☀️ Dive into New Arrivals at Big Sun!"
• •About Us Snippet (Social Media Bio): "Your trusted local experts for all things sun! ☀️ For over 20 years, Big Sun has been helping you find the perfect swimwear and achieve a beautiful, healthy glow. Visit us in-store or shop online!"
• •Call to Action (Service Page): "Ready for your radiant look? Book your tanning session with our experienced team today and step into confidence!"