Brand Tone

aspirational, youthful, and energetic

Brand Values

• •Ambition and Dreams
• •Creativity and Artistry
• •Authenticity and Community
• •Fun and Positivity

Best Practices

• •Lead with the "Dream" Narrative: Every piece of copy, from product descriptions to social media captions, should tie back to the core concept of ambition, dreaming big, and achieving goals.
• •Use Energetic and Positive Language: Incorporate active, vibrant words. Phrases like "ignite your passion," "join the adventure," and "creative energy" will maintain the brand's youthful and motivational spirit.
• •Maintain Authenticity: Consistently reference the "from the neighborhood" origin story. This grounds the brand and makes the "big dreams" seem more attainable and relatable to the audience.
• •Foster a Sense of Community: Address the audience directly as "Soñadores" (Dreamers). This creates an inclusive community and strengthens the fan-artist connection, turning customers into brand advocates.
• •Integrate Music and Style: Always link the merchandise directly to the music and the artists. The clothing is not just apparel; it's a piece of the artistic movement, and the copy should reflect this synergy.

Social Perception

The public perception of Big Sueños Records is almost entirely shaped by the musical group 'Soñadores.' The high subscriber count and view numbers on YouTube indicate a significant and engaged fanbase. The brand is perceived as the official outlet for fans to connect with and support the artists. The merchandise allows fans to carry a piece of the 'Soñadores' identity and style. The lack of general online reviews for the merchandise itself suggests that purchases are driven by fandom rather than the brand operating as a standalone fashion entity.

Copy Examples

• •Wear your dreams. This isn't just a t-shirt; it's a statement. The official 'Soñadores' tee is for every dreamer, creator, and neighborhood hero ready to make some noise. Join the movement.
• •From the neighborhood to the stage, the dream is real. 🔥 Our latest 'Soñadores' collection is inspired by the journey. Cop yours and show the world what you're made of. #BigSueños #Soñadores
• •Style That Sings. Music you can wear. Dive into the official 'Soñadores' merch and live the dream.
• •Subject: Your Dream Is Calling. Hey Soñador, don't just listen to the music, be a part of it. For a limited time, get exclusive access to our new arrivals before anyone else. Thanks for being part of the journey.
• •Your soundtrack has a uniform. Get the official look of the 'Soñadores' and carry the dream with you. Shop Big Sueños Records now.