Brand Tone

Modern, approachable, and solution-oriented

Brand Values

• •Simplicity
• •Efficiency
• •Reliability
• •Customer-centricity
• •Problem-solving

Best Practices

• •Create a Brand Voice Chart: Before writing any copy, develop a simple chart that defines your brand's personality. For example: "We are [Adjective 1], but not [Adjective 2]." (e.g., "We are witty, but not sarcastic." "We are confident, but not arrogant.") This provides a clear guide for all content creators.
• •Define Your Audience Persona: Develop a detailed profile of your ideal customer. What are their pain points? What language do they use? What content do they consume? Write for this person, and your tone will naturally become more consistent and relatable.
• •Develop a Style Guide: Create a document that outlines the nuts and bolts of your brand's communication. This should include rules on grammar, punctuation (e.g., use of the Oxford comma), formatting, preferred terminology, and words to avoid.
• •Maintain Consistency Across All Channels: The tone you use in an email should match the tone on your TikTok videos and your website's FAQ page. Every piece of content is an opportunity to reinforce your brand identity, so ensure it speaks with one voice, regardless of the platform.
• •Review and Refine: A brand's voice is not static; it can evolve. Regularly review your content and your audience's reactions. Is the copy resonating? Does it still align with your brand values? Be prepared to refine your approach based on customer feedback and changing market trends.

Social Perception

Currently undefined due to lack of online presence and customer interaction.

Copy Examples

• •Stop Searching, Start Finding. The solutions you need, delivered to your door.
• •Tired of the daily grind? [Product Name] is the upgrade you deserve. Simplify your life today.
• •Inside: A little something to make your week better.
• •That Friday feeling, brought to you by smart solutions and seamless service. What are your weekend plans?
• •We believe that finding the right products shouldn't be complicated. Bigsply was founded on a simple idea: to provide high-quality, effective solutions that make a real difference in your day-to-day.