Brand Tone

Whimsical & Playful, Friendly & Approachable, Creative & Unique, Helpful & Customer-centric

Brand Values

• •Uniqueness & Creativity
• •Personalization & Thoughtfulness
• •Joy of Gifting
• •Customer Satisfaction & Trust
• •Quality

Best Practices

• •Embrace the Quirk: Don't be afraid to use playful language, humor (where appropriate), and a touch of whimsy. Let the brand's fun personality shine through in every piece of copy, from product descriptions to email subject lines.
• •Focus on the "Why" and the "Who": Always connect the product to the joy of gifting and the personality of the recipient. Use storytelling to illustrate how a gift can make someone feel or how it perfectly matches a unique trait. Highlight the "Yes, that's me!" factor.
• •Be Genuinely Helpful & Enthusiastic: Your copy should sound like a friendly gifting expert who is excited to help customers find the perfect, unique item. Maintain an approachable and supportive tone, especially in customer interactions and FAQs.
• •Keep it Visually and Verbally Engaging: Use vivid descriptions, emojis where suitable (especially on social media), and an upbeat rhythm. Ensure the language is as creative and unique as the products themselves.
• •Maintain Consistency Across All Channels: Whether it's the website, an Instagram caption, a Facebook post, or a customer service email, the tone should be recognizably "BigSmall." Develop simple brand voice guidelines to ensure all team members are aligned.

Social Perception

Generally positive as a niche e-commerce player that successfully caters to the demand for unique and creative gifting solutions in India. They have a strong brand identity centered around "awesome" and "uncommon" gifts.

Copy Examples

• •Headline: Tired of gifting the same old boring? Body: Spark some serious joy! 🎉 Dive into BigSmall's world of wonderfully weird and uniquely personal gifts that scream "YOU!" Perfect for every personality, every quirky trait, and every unforgettable moment. Find the awesome. Gift the unexpected. CTA: Discover Unique Gifts!
• •Headline: That "OMG, where did you find this?!" Gift. Body: That's the BigSmall effect! We hunt the globe (and our own creative brains) for those one-of-a-kind treasures that turn gifting into an art form. From a levitating moon lamp to a personalized doodle, make your next gift the one they talk about for years. CTA: Shop the Extraordinary!
• •Headline: Small Gifts. Big Smiles. Zero Stress. Body: Finding the perfect present shouldn't feel like a mission. At BigSmall, we make it a blithesome experience! Quirky, cool, or heartwarming – explore gifts that match their vibe, all wrapped up with love and delivered to their door. CTA: Gift Happy!
• •Headline (Social Media Focus): Warning: May cause extreme happiness! 😜 Body: Our shelves are stocked with gifts so unique, they have their own personalities. Say goodbye to 'meh' presents and hello to 'that's so me!' gifts. Tag a friend who deserves something awesome! #BigSmallGifts #UniqueFinds #QuirkyGifts CTA: Explore Now!
• •Headline (Occasion Specific - e.g., Birthday): Birthdays are a BigSmall deal! Body: Don't just give a gift, give a story. Find that "it's like you read my mind" present from our curated collection of birthday wonders. Funny, thoughtful, or just plain cool – we've got the perfect way to say "Happy Birthday, you awesome human!" CTA: Find Birthday Magic!