Brand Tone

Authentic, Professional & High-Quality, Confident & Bold, Community-Oriented (Implicitly)

Brand Values

• •Artistry & Craftsmanship
• •Quality & Performance
• •Authenticity & Heritage
• •Resilience & Transformation (Implicitly through the founder's story)
• •Made in the USA

Best Practices

• •Embrace the Founder's Voice (Authenticity): Channel the confidence, passion, and street-born artistry of Big Sleeps. Use direct, strong language. Think "mastery," "legacy," "unapologetic."
• •Highlight Quality & Performance (Professional & Bold): Focus on the tangible benefits for tattoo artists – the darkness of the black, the smoothness of the grey wash, ease of use, and healing quality. Use definitive statements.
• •Reference Heritage Respectfully (Authentic & Confident): Acknowledge the Chicano lettering and street art roots. This adds depth and credibility without being exclusive. Terms like "heritage," "culture," "street art" can be used.
• •Keep it Real & Direct (Authentic & Bold): Avoid overly corporate or fluffy language. The tone is grounded and straightforward, much like the art form it represents. Get to the point about what the ink does and why it's superior.
• •Show, Don't Just Tell (Professional & Community-Oriented): Utilize testimonials, showcase artist work (with credit), and highlight the "Made in USA" aspect and safety standards. This builds trust and reinforces the professional quality.

Social Perception

Highly Respected by Artists, Associated with Quality & Darkness, Authentic & Culturally Significant, Specialized

Copy Examples

• •Headline: LEGACY IN EVERY LINE. INK BORN FROM THE STREETS, PERFECTED FOR THE SKIN. Body: Big Sleeps Ink isn't just pigment; it's a testament to the raw energy of Chicano lettering and the relentless pursuit of artistic excellence. Our Killer Bee Black delivers the unapologetic depth your art demands. Made in the USA, for artists who value heritage and hustle.
• •Headline: THE BLACKEST OF THE BLACK. NO COMPROMISES. Body: Why settle? Big Sleeps' Pelican Bay Black is engineered for flawless lines and rich, deep fills that heal as bold as they go in. Pre-dispersed, solvent-free, and ready to make your mark. Experience the difference true mastery makes.
• •Headline: FROM LEGEND TO YOUR NEEDLE. THE AUTHENTIC TOUCH. Body: For years, Big Sleeps has defined a generation of lettering. Now, his signature Ghostline Grey Wash series offers the smooth, consistent tones you need for unparalleled black and grey work. Crafted for professionals, by a master.
• •Social Media Post (Image: A stunning black and grey tattoo with intricate lettering done using Big Sleeps Ink): Caption: Art that speaks volumes. @[ArtistTag] laying down pure Chicano flavor with Big Sleeps Killer Bee Black and Ghostline Greys. The heritage is real, the quality undeniable. What are you creating today? #BigSleepsInk #LetteringCulture #TattooInk #MadeInUSA #BlackAndGreyTattoo
• •Product Description Snippet (for a new ink): Title: Big Sleeps Ink: "Calle Consisténcia" Lining Black Description: Forged in the spirit of the streets, where every line tells a story. "Calle Consisténcia" is your go-to for razor-sharp outlines that stay put and heal bold. Developed by Big Sleeps for artists who demand precision and respect the craft. Shake, use, and let your legacy unfold. Acrylic, solvent, and PET plastic-free. Made in the USA.