Brand Tone

professional, reliable, and solution-oriented

Brand Values

• •Quality and Durability
• •Customer Service Excellence
• •Reliability and Trust
• •Solution-Oriented
• •Efficiency and Cost-Effectiveness
• •Sustainability

Best Practices

• •Prioritize Clarity and Directness: Use straightforward language that clearly communicates product benefits and solutions. Avoid jargon where possible, or explain it if necessary for the target audience (e.g., specific gauges for stretch wrap).
• •Emphasize Reliability and Durability: Consistently highlight the quality and long-lasting nature of the products. Use words like "robust," "heavy-duty," "secure," "trusted," and "high-performance."
• •Maintain a Professional and Helpful Voice: Even when being demonstrative or promotional, the underlying tone should remain professional and focused on helping the customer solve a problem or improve their operations.
• •Show, Don't Just Tell (Especially in Visual Content): Complement written copy with visuals (videos, images) that demonstrate product effectiveness and ease of use, reinforcing the practical, solution-oriented aspect of the brand. This is well-utilized on their TikTok/YouTube.
• •Be Customer-Centric: Frame benefits around the customer's needs and successes ("Your success is our success"). Address their potential pain points (e.g., damaged goods, inefficient processes) and position BIGSKU as the provider of the solution.

Social Perception

comprehensive supplier for essential operational B2B products, from packaging to warehouse equipment

Copy Examples

• •Headline: Stop Worrying About Damaged Shipments. Trust BIGSKU. Body: For over 20 years, Canadian businesses have relied on BIGSKU for high-quality, durable packaging and shipping supplies. Our rigorously tested stretch wraps and carton sealing tapes ensure your products arrive safely, every time. Secure your success. Partner with BIGSKU.
• •Headline: Boost Your Warehouse Efficiency, Without Breaking the Bank. Body: From robust pallet trucks to space-saving chrome wire shelving, BIGSKU offers smart solutions to streamline your operations. Our experts are ready to help you find the right equipment to maximize productivity and minimize costs. Get a quote today and see how we deliver value.
• •Headline: Quality Food Service Starts with Quality Supplies. Body: Keep your culinary creations fresh and your customers happy with BIGSKU’s range of food containers, cups, and takeaway packaging. Durable, practical, and available in eco-friendly options, our supplies meet the demands of a busy kitchen. Focus on your food; we’ll handle the supplies.
• •Headline: Your Trusted Partner for Every Business Essential. Body: BIGSKU is more than just a supplier; we're an extension of your team. With a wide variety of quality products, from shipping necessities to warehouse equipment, and a commitment to exceptional customer service, we provide the reliable solutions your business needs to thrive. Experience the BIGSKU difference.
• •Headline: Secure, Streamline, Succeed. That's the BIGSKU Promise. Body: Protecting your goods, optimizing your workflow, and supporting your growth – that's what BIGSKU is all about. Our high-performance stretch films and packaging solutions are designed for efficiency and reliability, giving you peace of mind and a competitive edge. Invest in quality. Invest in BIGSKU.