Brand Tone

Knowledgeable & Authoritative, Passionate & Enthusiastic, Reliable & Trustworthy, Innovative & Forward-Thinking, Community-Oriented

Brand Values

• •Quality & Durability
• •Innovation
• •Customer Problem Solving
• •American Made & Economic Contribution
• •Archery Community Support & Growth
• •Realism & Effectiveness

Best Practices

• •Focus on Durability and Longevity: Consistently highlight how BIGshot targets are built to last, using terms like "heavy-duty," "weather-resistant," "long-lasting," and "withstands [high FPS]."
• •Emphasize Innovation and Technology: Showcase advanced features like "QuivAR enabled," "Elasto-Flex foam," "Video Target Systems," and "self-healing foam" to reinforce the brand's cutting-edge nature.
• •Speak to the Serious Archer/Hunter: Use language that resonates with experienced individuals who are passionate about improving their skills and need reliable gear (e.g., "practice with purpose," "hone your skills," "realistic hunting simulation").
• •Maintain a Confident and Knowledgeable Voice: Write with authority, demonstrating a deep understanding of archery and the needs of archers. Back up claims with specifics about product capabilities.
• •Infuse Passion for the Sport: Let the genuine enthusiasm for archery and hunting shine through. Connect with the community by celebrating the lifestyle and the pursuit of excellence in shooting.

Social Perception

Positive: Customers generally view BIGshot Archery products as high-quality, durable, and innovative. They are seen as a reliable choice for serious archers and crossbow users. Industry Leader/Innovator: The acquisition of Delta McKenzie and their focus on technology like QuivAR positions them as a significant and forward-thinking company in the archery target market. Good Value: While not always the cheapest, the longevity and features of their targets are often perceived as good value for money. Responsive Customer Service: Instances noted in forums suggest the company is responsive to customer issues. Trusted by Hunters and Competitive Archers: Their targets are recognized for realistic practice and durability, making them popular among those who shoot frequently and with powerful equipment.

Copy Examples

• •Headline: Stop Replacing. Start Reloading. Body: Tired of targets that can't take a hit? BIGshot's Iron Man series is engineered with American-made durability to withstand thousands of shots from today's most powerful bows and crossbows. Practice with purpose, season after season.
• •Headline: The Hunt Before The Hunt. Perfected. Body: Bring the field to your backyard with BIGshot's RealWild 3D targets. Lifelike anatomy and innovative EZ-Pull foam mean realistic practice and easy arrow retrieval. Hone your skills, build your confidence.
• •Headline: Innovation That Hits the Mark. Every Time. Body: Experience the future of archery practice with BIGshot. From our QuivAR-enabled targets offering augmented reality feedback to our dynamic Video Target Systems, we're dedicated to helping you achieve unmatched precision.
• •Headline: Built by Archers, For Archers. Body: It started with a need for something better. Today, BIGshot Archery is committed to solving real problems for our community with every target we design. Proudly American Made, supporting your passion from the ground up.
• •Headline: More Than a Target. It's a BIGshot. Body: Don't just practice. Prepare. BIGshot targets offer the ultimate in durability and realistic simulation, helping you make every shot count when it matters most. Invest in your success.