Tono de Marca

Passionate, Community-Oriented, Craft-Focused, Approachable, Playful, Proud & Confident

Valores de Marca

• •Quality & Craftsmanship
• •Passion
• •Community & Connection
• •Integrity & Inclusivity
• •Growth & Ambition
• •Supporting Local & Environmental Consideration

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key tone characteristics (e.g., passionate, friendly, knowledgeable yet approachable), approved terminology, and "words to avoid." Share this with anyone creating content. (Inspired by)
• •Emphasize Core Values: Consistently weave brand values like quality, passion, and community into messaging across all platforms. Let the "why" behind the brand shine through.
• •Know Your Audience, Adapt the Channel: While the core tone remains consistent, tailor the specific expression to the platform and audience. For example, TikTok might be more playful, while a press release maintains a more formal version of "confident and proud."
• •Storytelling with Authenticity: Share the story of the brewery, the passion of the brewers, and the experiences of customers. Use genuine language that reflects the real people behind the beer.
• •Regularly Review and Align: Periodically audit content across all channels (website, social media, ads, packaging) to ensure it aligns with the defined brand tone and values. This is especially important as the team grows or marketing efforts expand.

Percepción Social

Positive Reputation for Beer Quality, Popular Local Establishment (Ottawa), Growing Brand Recognition, Associated with Good Times & Comfort

Ejemplos de Copy

• •Headline: Taste the Craft. Feel the Community. Body: At Big Rig, every pint is brewed with passion and the finest ingredients. Join us for good beer, good food, and even better company. Your new favorite craft experience is waiting. Call to Action: Find Your Brew / Visit Our Kitchen
• •Social Media Post (New Beer Release): Image: Vibrant shot of the new beer. Text: Ottawa, get ready! 🔥 Our latest creation, the [Catchy Beer Name], is tapped and ready to blow your taste buds away. Crafted with [mention 1-2 key ingredients/hops] for a [describe flavor profile] experience you won't forget. Who's coming down for the first pour? #BigRigBrewery #CraftBeer #OttawaBeer #NewRelease #ForTheLoveOfBeer Call to Action: Link to online store or taproom info.
• •Website About Us Snippet: More than just Ottawa's largest craft brewery, we're a family of passionate brewers, chefs, and beer lovers dedicated to quality, community, and damn good times. From our award-winning flagships to exciting seasonal brews, it all comes back to one thing: our love for beer. Call to Action: Explore Our Beers / Our Story
• •Restaurant Promotion Email: Subject: Your Table is Ready for Good Times & Great Beer! Body: Escape the everyday and step into Big Rig Kitchen & Brewery. We're serving up your favorite comfort foods alongside the freshest craft beer in town. Whether it's a family dinner or a night out with friends, we've got the perfect pairing. Call to Action: Book Your Table / View Menu
• •Online Store Product Description (e.g., for a Hazy IPA): Dive into a hazy cloud of pure hoppiness! Our [Beer Name] Hazy IPA is bursting with juicy notes of [flavor 1], [flavor 2], and a hint of [flavor 3], thanks to a generous dry-hopping with [Hop Names]. Smooth, sessionable, and seriously satisfying. Order yours today and get the good times delivered! Call to Action: Add to Cart