Brand Tone

Professional, Reliable, and Sophisticated. The brand adopts an 'Expertly Accessible' voice, combining the technical authority of a master tailor with the approachability of a modern e-commerce platform.

Brand Values

• •Quality
• •Precision
• •Convenience
• •Craftsmanship
• •Personalization
• •Efficiency
• •Trust

Best Practices

• •Consistently highlight the 'Fit-Focus' by mentioning that products are tailored to specific user measurements to differentiate from mass-market retailers.
• •Use material-specific adjectives such as 'breathable,' 'wrinkle-free,' or 'richly textured' to emphasize fabric expertise and quality.
• •Maintain a balance between professional authority and a personal touch, ensuring the copy feels customized rather than robotic.
• •Emphasize the simplicity of the custom tailoring process to reduce consumer hesitation, using the 'Tailoring Made Simple' anchor.
• •Integrate social proof, such as the 4.8-star rating, alongside conversion triggers like 'Free Shipping' to build trust and urgency.

Social Perception

The brand is perceived as the 'Modern Professional’s Choice,' acting as a reliable bridge between the luxury of bespoke tailoring and the speed of digital commerce. It is viewed as a curator of high-quality Indian textiles that meet global professional standards.

Copy Examples

• •Elevate your professional presence. From the classic texture of Navy Blue Wool Tweed to the modern flexibility of our Stretchable Twill—craft a suit that fits your ambition. Your measurements, our mastery. #BigreamsInternational #CustomTailoring
• •The Perfect Fit is No Longer a Luxury. Explore our premium collection of unstitched Tartan, Linen, and Herringbone fabrics. Tailored to your exact size for all-day comfort and a sharp look. Shop Now.
• •Still wearing off-the-rack? It’s time for a change. Experience the confidence of a suit made specifically for you. Discover our new arrivals in Dobby and Ikat Shirt fabrics today. Free Shipping on all orders!
• •Look confident, feel comfortable. In the world of business, first impressions are everything. Bigreams International provides the premium fabrics and flawless fit you need to lead with authority.
• •Move without limits. Our Khaki Stretchable Twill Pants Fabric combines the professional look of classic trousers with the comfort of four-way stretch technology. Tailoring made simple for the modern man on the move.