Brand Tone

Authentic & Wholesome, Artistic & Storytelling, Passionate & Dedicated, Educational & Transparent, Warm & Friendly

Brand Values

• •Animal Welfare
• •Sustainability & Environmental Stewardship
• •Quality & Artisanship
• •Connection & Storytelling
• •Community
• •Transparency

Best Practices

• •Embrace Storytelling: Continue to weave narratives about the farm, the goats (by name!), the founders' journey, and the caramel-making process into all communications. This reinforces authenticity and connection.
• •Highlight Core Values: Consistently reference animal welfare, sustainability efforts (like zero-waste packaging and solar power), and the quality of ingredients in your copy. This reinforces what makes the brand special.
• •Use Warm, Personal, and Slightly Artistic Language: Maintain a friendly, approachable, and genuine voice. Infuse descriptions with sensory details and a touch of the founders' artistic backgrounds.
• •Show, Don't Just Tell: Utilize high-quality visuals (photos and videos) of the goats, the farm, and the products that align with the wholesome and artistic aesthetic. Let the images help tell the story.
• •Be Transparent and Educational: Continue to share the 'big picture' – explain farming practices, the benefits of goat milk, and the journey towards sustainability. This builds trust and engages customers who care about the origins of their food.

Social Perception

Highly Regarded for Quality & Taste, Respected for Ethical Practices, Authentic and Trustworthy, Artistic & Charming, Aspirational Farm Story, Innovative

Copy Examples

• •Headline: From Our Pasture, To Your Palate. The Sweet Taste of Happy Goats. Body: At Big Picture Farm, every caramel begins with our cherished herd. We believe that happy goats, grazing freely on Vermont's lush hillsides, give the creamiest, most flavorful milk. Taste the difference that love, artistry, and a commitment to the land make in every handcrafted bite. Call to Action: Discover the Story in Every Sweet.
• •Headline: More Than Just Caramel. It's a Piece of the Farm. Body: We’re Louisa and Lucas, artists turned farmers, and we pour our hearts into every batch of our award-winning goat milk caramels. From the unique personalities of our goats (meet Fern on this box!) to our solar-powered creamery, we’re sharing the bigger picture of sustainable farming with you. Call to Action: Unwrap a Moment of Farmstead Bliss.
• •Headline: The Art of Caramel, The Heart of Vermont. Body: Crafted with fresh, raw goat's milk and a touch of artistic spirit, our caramels tell a story of place, passion, and the pursuit of simple joys. We’re proud to be Animal Welfare Approved and on a journey to zero-waste packaging, because caring for our goats and our planet is the sweetest reward. Call to Action: Taste the Tradition, Support the Vision.
• •Headline: Know Your Farmer, Know Your Food, Know Your Goats. Body: We invite you to peek into life at Big Picture Farm. Our caramels aren't just confections; they're a connection to the land, the seasons, and the happy herd that makes it all possible. Each bite is a testament to our dedication to quality, sustainability, and the well-being of our animal family. Call to Action: Experience the Farm-to-Sweet Difference.
• •Headline: Small Batch, Big Heart. The Sweetness of Doing Things Right. Body: Every Big Picture Farm caramel is a labor of love, made with milk from our own happy goats and a deep respect for the Vermont landscape we call home. We’re committed to sustainable practices, ensuring that our treats are as good for the earth as they are for your soul. Call to Action: Indulge in Goodness, Inside and Out.