Brand Tone

The brand's tone is adventurous, rebellious, and story-driven, evoking the spirit of the Old West with a contemporary edge that celebrates a female icon. The language is bold and evocative, aiming to capture the 'chutzpah' of Big Nose Kate herself.

Brand Values

• •Celebrating Unsung Heroes
• •Authenticity
• •Female Empowerment
• •Challenging Conventions
• •Quality Craftsmanship

Best Practices

• •Lead with the Legend: Always tie the product back to the story of Big Nose Kate. Her adventurous and rebellious spirit should be the driving force behind the brand's voice.
• •Embrace the Bold: Use strong, confident language. Avoid passive voice and weak descriptions. The tone should be as assertive and unapologetic as Kate herself.
• •Speak to the Modern Rebel: While rooted in history, the brand's voice should resonate with a contemporary audience that values independence, authenticity, and challenging the status quo.
• •Weave in the Western Spirit: Use subtle nods to the Old West in your language and imagery, but avoid clichés. The goal is to evoke a feeling of adventure and frontier spirit, not to create a caricature.
• •Let the Quality Speak: While the story is key, don't forget the product. Highlight the unique blend and flavor profile of the whiskey, reinforcing the idea that the quality of the spirit is a fitting tribute to its namesake.

Social Perception

Big Nose Kate Co. is perceived as a brand with a compelling story and a quality product. Consumers are drawn to the narrative of Big Nose Kate and the brand's mission to celebrate her legacy. The whiskey itself receives positive reviews for its taste and smoothness, and the partnership with Melissa McCarthy and Ben Falcone lends a sense of fun and approachability. Overall, it's seen as a thoughtfully crafted brand offering both a good story and a good drink.

Copy Examples

• •They say 'well-behaved women seldom make history.' We'll drink to that. Pour yourself a glass of Big Nose Kate and toast to the rebels, the renegades, and the women who wrote their own rules. #BigNoseKate #WhiskeyWoman #DrinkLegends
• •A Whiskey as Bold as its Namesake. Discover the story of Big Nose Kate, the trailblazing woman of the Old West, in every sip of our award-winning Western Whiskey.
• •Some stories are best told over a glass of whiskey. Ours begins with a woman who was no better friend, and no worse enemy. The Legend of Big Nose Kate. The Taste of the West.
• •Tired of the same old story? So were we. That's why we created Big Nose Kate, a whiskey that honors a woman who lived life on her own terms. Taste the spirit of independence.
• •A blend as unique as the woman who inspired it. Big Nose Kate Western Whiskey combines the spicy notes of straight rye with the rich complexity of American single malt, creating a smooth, adventurous flavor that lingers long after the last sip. It's a tribute to a legend, and a damn good whiskey.