Brand Tone

Wholesome & Trustworthy, Inclusive & Caring, Innovative & Passionate, Community-Focused & Supportive, Conscious & Responsible, Friendly & Approachable

Brand Values

• •Health & Nutrition
• •Inclusivity & Allergen-Free
• •Quality & Innovation
• •Sustainability & Environmental Responsibility
• •Family & Community
• •Authenticity & Transparency

Best Practices

• •Always communicate genuinely. Share the real stories behind the brand, like the family inspiration for allergen-free products, to build trust and connection.
• •Frame the allergen-free aspect not as a restriction, but as an inclusive benefit that allows more people to enjoy delicious food without worry. Highlight what the products *offer* (great taste, real ingredients, safety for many).
• •Don't just state values like "sustainability" or "community"—show them. Share stories about local farmer partnerships, zero-waste initiatives, or the impact of being women-owned.
• •Use clear, simple language when talking about ingredients and benefits. Avoid overly technical jargon. The tone should be informative but also warm, inviting, and even a little inspiring.
• •Ensure photography and videography align with the wholesome, vibrant, and natural brand image. High-quality visuals of appealing dishes, fresh ingredients, and potentially behind-the-scenes glimpses of the family/team can reinforce the brand tone.

Social Perception

Positive & Trusted, Innovative Leader, Ethical & Responsible Choice, Reliable for Dietary Needs, Growing Recognition

Copy Examples

• •Headline: Real Food, Real Flavor, Zero Worries. Body: At Big Mountain Foods, we believe everyone deserves delicious, wholesome meals. That's why our plant-based goodies are crafted from simple, natural ingredients and are always free from common allergens. Taste the love in every bite! #PlantBasedAsItShouldBe #AllergenFree
• •Headline: Fuel Your Family with Goodness. Body: From our family to yours, Big Mountain Foods offers plant-powered nutrition that doesn't compromise on taste. Women-owned and committed to sustainability, we’re making it easier to eat well and live better. Discover your new family favorite today! #WomenOwned #SustainableEating
• •Headline: Innovating for Your Plate & Our Planet. Body: We’re passionate about pushing the boundaries of plant-based cuisine! From award-winning Soy-Free Tofu to savory Lion's Mane Crumbles, we’re creating the future of food with responsibly sourced ingredients and a commitment to zero-waste. #FutureOfFood #PlantInnovation #BigMountainFoods
• •Headline: More Than Just Plant-Based. It's Big Mountain Foods. Body: For over 30 years, we've been dedicated to crafting delicious, allergen-free foods you can trust. Made with real veggies and a whole lot of heart, because we believe in food that’s good for you and the world we share. Join our community! #RealIngredients #EatClean
• •Headline: Taste the Tradition, Embrace the Future. Body: Four generations of women have poured their passion into Big Mountain Foods, creating plant-based goodness that’s rooted in family values and a love for real food. Experience the difference that quality ingredients and conscious production make. #FamilyOperated #ConsciouslyProduced