Brand Tone

Playful and Engaging, Child-Centric, Helpful and Customer-Oriented, Informative (regarding safety and product use)

Brand Values

• •Child-First Approach
• •Quality and Safety
• •Fun and Entertainment
• •Affordability/Value
• •Imagination and Creativity
• •Customer Satisfaction

Best Practices

• •Always Prioritize "Fun" and "Play": Use enthusiastic, energetic language. Incorporate words like "adventure," "giggle," "explore," "imagine," "joy," and "blast."
• •Speak to Both Parents and Children (but keep kids central): While parents are the purchasers, the copy should evoke the child's excitement. Use simple, direct language that's easy for parents to quickly understand the benefits for their child. Address the child's happiness and development.
• •Highlight Value and Safety Consistently: Reiterate the commitment to non-toxic materials, ASTM testing, and providing good value for money. This builds trust and addresses key parental concerns.
• •Use Inclusive and Positive Language: Ensure copy is welcoming and focuses on the positive aspects of play, learning, and celebration.
• •Maintain Visual and Verbal Consistency: Ensure the playful and child-centric tone is reflected not just in words but also in the imagery and overall design used alongside the copy, as seen on their Instagram and website. Bright colors and images of children enjoying the toys reinforce the brand message.

Social Perception

Provider of Fun, Affordable Toys, Good for Specific Needs, Generally Positive with Some Quality Concerns, Reliable for Online Purchases

Copy Examples

• •Headline: Unleash the Fun! 🎉 BigMosToys: Where Awesome Adventures Begin! Body: Looking for toys that spark joy and laughter? Dive into our world of endless play! Safe, affordable, and kid-approved. Shop now and let the giggles begin! #BigMosToys #Playtime #KidsFun
• •Headline: Party Time Heroes! 🎈 Stock Up on Smiles with BigMosToys Party Favors! Body: Make your next celebration unforgettable! Our awesome party favors are packed with fun, without breaking the bank. ASTM tested for safety, so the only thing you need to worry about is having a blast! #PartyFavors #BigMosFun #CelebrateGoodTimes
• •Headline: Imagination Station Activated! 🚀 Build, Create & Explore with BigMosToys! Body: From STEM kits that wow to pretend play that inspires, our toys are designed to fuel your child's amazing imagination. Quality you can trust, at prices you'll love. What will they dream up today? #EducationalToys #CreativeKids #BigMosAdventures
• •Headline: Happy Kids, Happy Wallets! 😊 Get Top Toys & Sweet Deals at BigMosToys! Body: We believe every child deserves the best! That's why we offer high-quality, super-fun toys that are safety-tested and budget-friendly. Because seeing them smile is priceless! #AffordableFun #ToyDeals #WhereChildrenComeFirst
• •Headline: Sensory Play, Happy Day! ✨ Discover a World of Wonder with BigMosToys! Body: Our engaging sensory toys are perfect for curious minds and busy hands. Designed for fun, focus, and development. Safe, colorful, and always a hit! Explore the collection! #SensoryToys #FidgetFun #PlayAndLearn