Brand Tone

authentic, passionate, and informative

Brand Values

• •Purity and Natural Ingredients
• •Health and Well-being
• •Craftsmanship and Quality
• •Customer Focus and Education
• •Ethical Sourcing
• •Family and Artistry
• •Gift-Giving Experience

Best Practices

• •Prioritize "Pure" and "Natural": Consistently use language that emphasizes the 100% pure beeswax, locally sourced ingredients, and absence of artificial fragrances or chemicals. This reinforces a core brand value.
• •Share the "Family-Owned" Story: Weave in the narrative of being a family business with a passion for artistry and quality. This adds warmth, authenticity, and a personal touch.
• •Educate and Inform: Continue to provide valuable information about the benefits of beeswax, candle care, and the importance of natural products. This positions the brand as knowledgeable and trustworthy.
• •Use Evocative, Sensory Language: Describe the natural honey scent, the golden glow of the flame, and the beauty of the handcrafted designs to appeal to the senses and create an inviting atmosphere.
• •Maintain a Tone of Gratitude and Connection: Express appreciation for customers and the natural source of their materials (the bees and their environment). This fosters a sense of community and shared values.

Social Perception

Customers generally express high satisfaction with the quality, natural honey scent, and clean burn of Big Moon Beeswax candles. Reviews highlight the beauty of the candles and the pleasant, non-overpowering natural fragrance.

Copy Examples

• •Headline: Experience the Pure Glow of Nature. Body: At Big Moon Beeswax, we pour our passion into every handcrafted candle. Made with 100% pure Pacific Northwest beeswax, our candles offer a clean, natural honey scent – a gift from the bees themselves. Breathe easy, knowing you're choosing a healthier, artfully designed light for your home.
• •Social Media Post: Cozy evenings deserve the gentle flicker of pure beeswax. ✨ Our family carefully selects the finest local beeswax, ensuring each candle is a unique piece of art, free from anything artificial. Discover the Big Moon difference. #BeeswaxCandles #Handcrafted #NaturallyPure #BigMoonBeeswax
• •Product Description Snippet (for a pillar candle): Watch the unique floral design come alive as this 100% pure beeswax pillar burns, releasing a subtle, warm honey aroma. Handcrafted with care on Camano Island, it’s more than a candle – it’s a moment of natural tranquility.
• •Blog Post Intro: Ever wondered why pure beeswax candles are so special? We believe what you breathe matters. That's why we're dedicated to sharing the beauty and benefits of candles made simply, by nature. Join us as we explore the journey from hive to home.
• •Email Subject Line: A Gift from Our Hive to Your Home: Pure Beeswax Artistry. Body Teaser: Unwrap the warmth of handcrafted beeswax candles, designed by our family of artists and candle-makers. Perfect for gifting (or a special treat for yourself!).