Brand Tone

Innovative, technical, and premium; authoritative and confident, centered on engineering with a touch of luxury and sophistication.

Brand Values

• •Innovation and Function
• •Quality and Durability
• •European Heritage and Design
• •Customer-Centric Solutions
• •Sustainability

Best Practices

• •Lead with the Innovation: Always start by highlighting the unique, problem-solving feature (e.g., "Flat-Fold," "Autofold," "Silencio," "AQUA waterproof"). This is the brand's strongest differentiator.
• •Translate "Feature" to "Freedom": Don't just state that a cart folds flat. Explain the benefit: "it frees up space in your car," "it makes storage at home effortless," "it gets you on the course faster." The feature is the "what"; the freedom it provides is the "why."
• •Emphasize Quality and Engineering: Use words like "precision," "durable," "crafted," and "engineered." Reference the Austrian heritage and the 5-year warranty to build trust and justify the premium positioning.
• •Show, Don't Just Tell (Leverage Social Proof): Consistently mention awards like the "Golf Digest Editor's Choice" in product descriptions and marketing materials. Use quotes and high ratings from reviews to reinforce claims of quality and customer satisfaction.
• •Maintain a Premium and Confident Voice: The tone should be that of a market leader. Avoid overly casual slang. The voice should be assured, knowledgeable, and focused on helping the serious golfer improve their experience through superior equipment.

Social Perception

BIG MAX is widely perceived as a high-quality, innovative, and reliable brand, particularly in push carts, praised for clever design, convenience, and stability. While recognized for numerous awards and product features like waterproof bags, minor criticisms exist regarding separate accessory purchases and isolated durability issues, though these are generally exceptions.

Copy Examples

• •Park Smarter. Play Harder. Our Blade IP features award-winning Flat-Fold Technology, collapsing in seconds to save you space without sacrificing an inch of on-course performance.
• •Less clutter in your trunk, more focus on the fairway. The BIG MAX Blade Trio folds nearly flat, so you can go from car to course in seconds. Spend less time wrestling with your gear and more time perfecting your swing. #BigMaxGolf #InnovationOnTheCourse #GolfLife
• •For over 30 years, our Austrian engineering has redefined the course experience. We don't just build golf trolleys and bags; we craft solutions. Driven by a passion for quality and relentless innovation, every BIG MAX product is designed to function flawlessly, so you can play your best game.
• •Tired of Club Rattle? Discover the Sound of Silence.
• •Experience the art of organization with the Dri Lite Silencio Prime. Its finely crafted, 14-way silent top cradles each club to eliminate distracting noise. Wrapped in luxurious, water-resistant material, this bag delivers tour-level performance with an unmatched touch of silent sophistication.