Brand Tone

Passionate, Knowledgeable, Authentic, Transparent, Humorous, Approachable, Conscious, Purposeful, Craft-Oriented, and Detail-Focused.

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality Craftsmanship & Durability
• •Purposeful & Timeless Design
• •Transparency & Honesty
• •Customer-Centricity & Collaboration
• •Passion for Woodworking
• •Made in Canada

Best Practices

• •Embrace Authenticity and Transparency: Write as if you're speaking directly to an interested friend. Don't be afraid to share the 'why' behind your products and processes. If there's a challenge, address it honestly but constructively. This builds trust.
• •Inject Personality (with a touch of humor where appropriate): Let Brent's passion and approachable, sometimes "goofy," nature shine through. Use relatable language and don't be overly formal. Well-placed humor can make the brand more memorable and human.
• •Highlight Core Values Consistently: Weave in mentions of sustainability, craftsmanship, timeless design, and Canadian-made quality naturally within product descriptions, social media posts, and website content.
• •Educate and Inform, Don't Just Sell: Share knowledge about wood, the making process, or the benefits of conscious consumption. This positions the brand as an authority and a thoughtful leader, not just a retailer.
• •Maintain a Conversational and Engaging Style: Ask questions, invite interaction, and respond to comments and reviews thoughtfully. Use clear, straightforward language that is easy to understand, avoiding excessive jargon unless explaining it.

Social Perception

Customers and the public generally perceive Biglow Woodcraft very positively as a brand that provides High-Quality & Well-Crafted Products, Innovative & Functional Designs, Sustainable & Ethical Brand, Excellent & Responsive Customer Service and an Authentic & Engaging Founder that is Aspirational but Approachable.

Copy Examples

• •For the Gravity Bar (Product Description): Tired of paper chaos? Meet the Gravity Bar – your wall's new best friend for elegantly displaying everything from art prints to grocery lists. Crafted from solid, sustainable hardwood (because trees are awesome), it uses simple gravity and a touch of woodworking magic to hold your essentials. No pins, no clips, just beautifully displayed paper. It’s so satisfying, you’ll wonder how you ever lived without it. Go on, give your important (and not-so-important) papers the display they deserve.
• •Instagram Post (Behind the Scenes): Just another Tuesday in the shop, turning beautiful (and responsibly sourced!) walnut into something that’ll hopefully outlast us all. 😉 There's a certain kind of quiet joy in the slow craft of woodworking – the smell of the wood, the hum of the machines (okay, sometimes it's a roar), and the satisfaction of seeing a piece come together. We’re not just making furniture; we’re trying to make heirlooms. What are you creating today? #BiglowWoodcraft #MadeInCanada #SustainableWoodworking #FineFurniture #ShopLife
• •About Us Snippet (Website): Let's be honest, we’ve all got too much stuff. At Biglow Woodcraft, we’re on a mission to change that, one thoughtfully crafted wooden piece at a time. Founded in Winnipeg by Brent Biglow (chief wood-nerd and coffee enthusiast), we believe in making things that are built to last, beautiful to look at, and kind to our planet. It’s not just about furniture; it’s about fostering a better relationship with the objects in our lives. Slow down, choose well, make it last. That's the Biglow way.
• •TikTok Video Caption (Showcasing "Thing Spots"): Ever feel like your keys, rings, and random tiny treasures are staging a rebellion on your countertop? Our Thing Spots are here to restore order (and look darn good doing it). Handcrafted, sustainable, and ADHD-designer approved. Where would you put yours? 🤔 #ThingSpots #DeskOrganization #SmallSpaceSolutions #Woodworking #SustainableLiving #TikTokMadeMeBuyIt #ADHDapproved
• •Email to a customer who purchased build plans: Hey [Customer Name], Brent here from Biglow Woodcraft. Just wanted to say a massive thanks for grabbing the [Product Name] build plans! We love seeing folks get hands-on and create something awesome with wood. Remember, woodworking is a journey (sometimes a slightly dusty one), so take your time, enjoy the process, and don't hesitate to check out our YouTube channel if you hit any snags or just want some workshop company. Happy building! P.S. We’d be thrilled to see your finished piece – tag us @biglowwoodcraft!