Brand Tone

Supportive and Encouraging, Informative and Educational, Empathetic and Understanding, Friendly and Approachable, Inspirational and Motivational

Brand Values

• •Growth Mindset
• •Resilience
• •Confidence
• •Emotional Well-being
• •Parent-Child Connection
• •Kindness and Gratitude
• •Lifelong Learning
• •Making a Difference/Purpose
• •Support for Charitable Causes

Best Practices

• •Always Empower: Frame challenges as opportunities for growth. Use language that instills a 'can-do' attitude.
• •Speak with Empathy: Acknowledge the struggles of parenting and childhood. Show understanding and offer genuine support.
• •Keep it Positive and Hopeful: Even when discussing difficult topics, maintain an optimistic perspective that change and growth are possible.
• •Be Clear and Accessible: Avoid jargon. Explain concepts in simple, easy-to-understand terms, especially when addressing parents about child psychology principles.
• •Foster Connection: Encourage interaction, sharing, and community. Use inclusive language ('we,' 'us,' 'together') to build a sense of belonging.

Social Perception

Trusted Resource, High Quality, Impactful, Innovative, Community-Oriented

Copy Examples

• •Headline: Unlock Your Child's Inner Superhero: The Power of a Growth Mindset! Body: Does your child get frustrated by mistakes? Our journals help them see challenges as adventures and 'I can't' as 'I can't YET!' Let's build resilience, one fun page at a time.
• •Social Media Post: Mistakes are just proof that you're trying! 🌱 What's a 'beautiful oops' your child (or you!) experienced this week? Share the learning and let's celebrate the journey of growth together! #BigLifeJournal #GrowthMindsetParenting #ResilientKids
• •Product Description Snippet: More than just a journal, it's a conversation starter, a confidence builder, and a toolkit for life's ups and downs. Created with love and backed by science to help your child thrive.
• •Email Subject Line: Feeling overwhelmed? Help your teen navigate big emotions with tools that work. Email Body Snippet: Teenage years are a rollercoaster! Our Teen Journal provides a safe space to explore feelings, build self-belief, and dream big. Give them the gift of understanding themselves better.
• •Ad Copy: From 'I give up' to 'I'll try another way!' ✨ Watch your child's confidence soar with Big Life Journal. Our engaging activities and inspiring stories make learning about resilience and positive thinking an adventure they'll love.