Brand Tone

Enthusiastic, Passionate, Customization-Focused, Creative, Quality-Conscious, Approachable, Team-Oriented, and Humorous (in product names)

Brand Values

• •Customization & Uniqueness
• •Quality
• •Customer Focus/Taking Care of Teams
• •Affordability
• •Staying Current
• •Making Teams Stand Out

Best Practices

• •Embrace the "Team First" Mentality: Always speak to the collective – the team, the squad, the organization. Use inclusive language ("we," "us," "your team").
• •Highlight Customization at Every Opportunity: Reinforce the idea that every design can be unique and tailored. Use words like "custom," "personalized," "your design," "unique."
• •Inject Passion and Enthusiasm for Sports: Let a genuine love for the game and competition shine through. Use active, energetic verbs and positive, motivating language.
• •Balance Professionalism with Approachability (and a Dash of Fun): While emphasizing quality and expertise, maintain a friendly and accessible tone. Don't be afraid to use sports slang or humor where appropriate, especially if it aligns with some of their more playful product names, but ensure the core message of quality and service isn't lost.
• •Focus on the Outcome: Looking and Feeling Like Champions: Connect the apparel to the feeling of pride, confidence, and team unity it can inspire. Emphasize how the gear helps teams stand out and perform their best.

Social Perception

Generally Positive, Appreciation for Design & Customization, Seen as a Go-To for Custom Team Wear

Copy Examples

• •Headline: Don't Just Play the Game. Own It. Body: Your team has a unique identity. Your gear should too. At Big League Shirts, we craft high-quality, custom jerseys that scream *your* style and intimidate the competition. Let's design your championship look.
• •Headline: Unleash Your Team's Alter Ego. Body: Tired of a sea of sameness? So are we. From wild to classic, our design crew brings your vision to life on premium fabrics. Get ready to turn heads and rally your fans with custom apparel that’s as unique as your team. What will your jersey say?
• •Headline: Quality Gear for Teams That Go Hard. Body: You bring the grit, we bring the gear. Big League Shirts delivers durable, comfortable, and seriously stylish custom uniforms built to withstand every slide, dive, and victory celebration. Gear up with the pros.
• •Headline: Your Vision. Our Expertise. Unforgettable Jerseys. Body: Got a killer design idea? Or need a little inspiration? Our artists are ready to team up with you. We make the custom process easy, so you can focus on the win while we handle the look. Let's create something legendary.
• •Headline: More Than a Uniform. It's Your Statement. Body: Step onto the field or court in apparel that tells your story. Big League Shirts offers endless customization so your team's spirit shines through. Affordable, top-quality, and designed to make you look and feel like champions.