Brand Tone

Enthusiastic, Adventurous, Practical, Helpful, Community-Oriented, Relatable, Inspirational, Aspirational, Knowledgeable, Authoritative

Brand Values

• •Empowerment
• •Adventure and Exploration
• •Preparedness and Planning
• •Community and Shared Experience
• •Making Memories
• •Practicality and Value

Best Practices

• •Focus on Empowerment and Solutions: Frame copy around how the Big Lap Bible helps travelers overcome challenges (planning, budgeting, finding spots) and empowers them to have an amazing, stress-free adventure.
• •Highlight real experiences.
• •Be Visually Inspiring but Grounded in Practicality: While using aspirational language and imagery of Australian landscapes, always bring it back to the practical benefits of the product – how it helps plan, track, and save.
• •Use confident, knowledgeable language that assures users they have the best tool for their journey.
• •Maintain a consistent tone across all platforms (website, social media, ads) to reinforce brand recognition and build trust with your audience.

Social Perception

Generally viewed as a valuable and comprehensive resource, particularly helpful for novices, and considered an authoritative guide and community hub. Some mixed opinions on value for money exist.

Copy Examples

• •Grab your copy and start your journey!
• •What's your first stop?
• •Create a keepsake you'll treasure long after the engine cools.
• •Adventure smarter, not harder!
• •Unlock hidden gems and create unforgettable memories on your Big Lap!