Brand Tone

enthusiastic, innovative, and fun

Brand Values

• •Innovation
• •Nostalgia
• •Adventure
• •Passion

Best Practices

• •Use Energetic and Fun Language: Always incorporate vibrant and enthusiastic words. Phrases like "flavor explosion," "snack adventure," "mind-blowing," and "addictive crunch" align with the established tone.
• •Highlight Innovation and Nostalgia: In all copy, bridge the gap between the familiar (the original candy) and the new (the freeze-dried experience). This "nostalgia meets novelty" angle is your unique selling proposition.
• •Keep it Playful and Creative: Continue using imaginative product names like "Arctic Crunch" and "Jolly Poofs". This adds to the brand's fun and memorable identity.
• •Engage with a Sense of Wonder: Frame your products as a fun discovery. Use questions to pique curiosity, such as "Ever wondered what a freeze-dried Skittle tastes like?" or "Ready to change the way you snack forever?".
• •Maintain a Consistent Visual Brand: While this report focuses on copy, ensure that all visuals (photos, videos, and graphics) match the fun, vibrant, and high-energy tone of the text. Bright colors and dynamic shots of the candy's unique texture will reinforce the brand message.

Social Perception

A new, small-scale producer of trendy snacks (freeze-dried candy), likely perceived as community-oriented and aligned with modern social media trends, particularly on TikTok.

Copy Examples

• •Remember the Jolly Ranchers you loved? We gave them a crunchy, airy makeover. Introducing Jolly Poofs! They happens when Fruit Roll-Ups get the freeze-dried treatment. They turn into light, crispy, and intensely flavorful Fruit Wraps. #freezedriedcandy #candytok #snackattack #biglakecandy