Brand Tone

Confident, empowering, trendy, playful, and action-oriented.

Brand Values

• •Body Positivity and Inclusivity
• •Style Empowerment
• •Customer Connection

Best Practices

• •Use emojis to maintain a playful and approachable tone.
• •Incorporate direct calls to action to encourage engagement and sales.
• •Highlight the trendy and stylish aspects of the clothing.
• •Focus on empowering language that boosts confidence.
• •Maintain consistency across all platforms to reinforce brand identity.

Social Perception

A brand that celebrates body positivity, empowers curvy women through fashion, and creates a sense of community.

Copy Examples

• •"Confidence-Boosting Curvy Fashion"
• •"Embrace Your Curves Today!"
• •"✨Your Fav Big Girl Boutique✨"
• •"Shop Now ⬇️ www.bighouseoffashion.com"
• •"Ouuuu Baby She Pressure"