Brand Tone

empowering, confident, and trendy

Brand Values

• •Inclusivity and Body Positivity
• •Confidence
• •Style Accessibility
• •Community

Best Practices

• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should aim to uplift and empower the customer. Use strong, positive, and affirming language.
• •Speak the Language of Your Community: Use a conversational and relatable tone. Incorporate popular slang and emojis where appropriate for the platform (like Instagram and TikTok), but maintain a slightly more polished, yet still friendly, tone on the website and in emails.
• •Show, Don't Just Tell: Instead of saying "we are inclusive," feature photos and testimonials from a diverse range of customers. Let user-generated content be a cornerstone of your social proof.
• •Be Bold and Confident: The brand's voice should mirror the confidence it wishes to inspire. Use declarative statements and an enthusiastic tone. Avoid passive or hesitant language.
• •Create a "Voice" Guide: Develop a simple internal document that outlines the brand's personality (e.g., "The Fashionable Best Friend"), key messaging pillars (e.g., "Confidence," "Inclusivity"), and a list of "words we use" vs. "words we avoid" to ensure consistency across all team members and platforms.

Social Perception

positive, particularly concerning its mission. Customers and followers praise the brand for its focus on plus-size fashion and for showcasing clothing on diverse body types. Reviews often highlight appreciation for the trendy styles available. However, like many online clothing retailers, there are some negative comments related to sizing inconsistencies and the quality of certain items, which is a common issue in the fast-fashion and accessible-fashion markets. The brand is perceived as a much-needed and welcome player in the fashion industry for its dedication to curvy women.

Copy Examples

• •Stop waiting for a special occasion. You ARE the special occasion. ✨ Our new 'Radiance' wrap dress is here to make you feel as incredible as you look. Available in sizes 1X-5X. Tap to shop and embrace your curves!
• •Tired of fashion that doesn't fit? We see you. Big House Of Fashion is designed for curves. Discover trendy, confidence-boosting styles that celebrate your body. Your wardrobe refresh starts here. Shop New Arrivals!
• •DRESS LIKE YOU'RE ALREADY FAMOUS. Explore our collection of head-turning outfits, made to fit and flatter every curve.
• •🔥 Inside: Your New Favorite Outfit Is Waiting...
• •Meet your new go-to jeans. Crafted with a premium stretch-denim blend, these jeans don't just fit, they celebrate your shape. The high-waisted cut smooths and supports, while the expert tailoring lifts and defines. Finally, denim that loves your curves back.