Brand Tone

professional, informative, and aspirational

Brand Values

• •Quality and Craftsmanship
• •Expertise and Guidance
• •Customer-Centricity
• •Aesthetic and Design Excellence
• •Accessibility

Best Practices

• •Always write from a place of authority and knowledge. Use precise, descriptive language that educates the customer about the product's features, materials, and design inspiration.
• •Instead of just listing product specs, explain the benefit. How will this light make the customer feel? How will it improve their home? (e.g., "Creates a warm, inviting atmosphere" instead of just "3000K color temperature").
• •Avoid overly casual slang, excessive emojis, or overly aggressive sales language. The tone should be elevated and respectful, reflecting the quality of the products.
• •The aspirational tone is heavily dependent on professional photography. Ensure that all copy is paired with images that reflect the brand's commitment to style and quality.
• •Create a formal document that outlines the brand's tone of voice, key messaging pillars, preferred terminology (e.g., "fixture" vs. "lamp"), and grammar rules. This will ensure consistency across all writers and platforms as the brand grows.

Social Perception

Due to the lack of a significant online presence beyond its own website, the social perception of Bighouse is largely neutral and undefined. For existing customers, the perception is likely shaped directly by their purchasing experience. For the general public, there is virtually no brand awareness, and it is perceived more as a functional e-commerce store than a memorable brand.

Copy Examples

• •Headline: The Art of Illumination. The Heart of Your Home. Sub-headline: Discover lighting that does more than brighten a room—it defines it. Explore our curated collection of designer fixtures.
• •Title: The 'Aura' 12-Light Modern Chandelier. Body: A statement of modern elegance. The Aura chandelier features a bold, sculptural design that creates a captivating centerpiece for any dining room or entryway. Each of its twelve lights is encased in artisanal glass, casting a warm, inviting glow that transforms your space with both light and shadow. Elevate your interior with this masterpiece of contemporary design.
• •Text: At Bighouse, we believe that lighting is the soul of a home. It’s more than just a utility; it’s a crucial element of design that shapes moods, creates atmosphere, and brings a space to life. That's why we are passionate about sourcing and creating exceptional lighting fixtures that blend timeless craftsmanship with modern style. Our mission is to help you find the perfect light to tell your story.
• •Headline: 5 Lighting Mistakes to Avoid in Your Living Room. Body: Is your living room feeling a little… off? The culprit might be your lighting. From improper placement to the wrong color temperature, small mistakes can have a big impact. In our latest blog post, we illuminate the common pitfalls and show you how to fix them for a perfectly balanced and beautiful space. Read more at the link in bio. #LightingTips #InteriorDesign #HomeDecor #BighouseLighting
• •Subject: An Exclusive Look: Our New Fall Collection is Here. Preview Text: Warm up your home this season with designs inspired by autumn light.