Brand Tone

Bold, Artistic, and Sophisticated

Brand Values

• •Creativity and Uniqueness
• •Courage and Rule-Bending
• •Quality and Accessibility
• •Inclusivity
• •Sustainability

Best Practices

• •Lead with "The Why": Always anchor the copy in the brand's core values of courage and individuality. Start with the idea of "daring to change" or "bending the rules" before introducing the product itself.
• •Use Elevated, Artistic Language: Employ a sophisticated vocabulary. Words like "sculptural," "architectural," "avant-garde," "statement piece," and "curated" align with the brand's perception as a designer label.
• •Highlight the Founder's Vision: Mentioning the award-winning designer Kevin Ching and his philosophy of "design for you, design for people" adds a layer of authenticity and authority to the brand's story.
• •Emphasize Unisex Design: Consistently include the term "unisex" to reinforce the brand's inclusive and modern approach to fashion. This is a key differentiator.
• •Subtly Integrate Sustainability: When appropriate, mention the use of sustainable or bio-based materials. Frame it as a feature of modern luxury and responsible design, appealing to the conscious consumer without detracting from the high-fashion message.

Social Perception

The perception of BIG HORN eyewear is that of a high-end, designer brand favored by a fashion-conscious clientele. It is seen as a brand that elevates the wearer's image, transforming sunglasses from a functional item into a key fashion accessory. The association with award-winning design and use by celebrities and stylists reinforces its image as a trendsetter. While direct customer reviews are sparse in the search results, the brand is featured in industry publications like the Accessories Council magazine, which lends it significant credibility. It is perceived as a brand for those who want to make a bold statement and showcase a distinctive style.

Copy Examples

• •Why blend in when you were born to stand out? Our new collection is not just eyewear; it's armor for the bold. Dare to be different. #BigHornEyewear #BendTheRules #AvantGardeFashion
• •Your style is your signature. Don't compromise. BIG HORN eyewear offers award-winning, unisex designs for those who lead, not follow. Crafted with sustainable materials for the modern icon. Shop the collection now.
• •BE YOUR OWN ICON. Eyewear that breaks the mold.
• •Warning: May Cause Double Takes. Introducing the Extravaganza Collection.
• •Style has no gender. Creativity has no limits. Our design philosophy is simple: create for the individual. #UnisexEyewear #DesignerFashion #BigHorn