Brand Tone

Trustworthy & Traditional, Family-Oriented & Caring, Quality-Focused & Ethical, Community-Minded

Brand Values

• •Heritage & Tradition
• •Quality
• •Ethical Farming Practices
• •Family & Community
• •Integrity

Best Practices

• •Authenticity First: Share genuine stories about the farm's heritage, the family's journey, and the real practices behind raising the animals. Given the past negative news, transparency (if any steps have been taken to rectify past issues and ensure current compliance) would be crucial, though this is a sensitive area.
• •Emphasize Core Values Repeatedly: Consistently weave in keywords and phrases related to 'family,' 'tradition,' 'quality,' 'ethically raised,' 'no hormones/antibiotics,' and 'community support' in website copy, product descriptions, and any future marketing materials.
• •Use a Warm and Trustworthy Voice: Write as if you're speaking to a neighbor or a friend who cares about where their food comes from. Avoid overly corporate or impersonal language. The mention of 'Mr. Cueto' in a review suggests a personal touch that could be built upon.
• •Focus on 'Farm-to-Table' Integrity: Highlight the journey of the food from their farm (and their partner farms) to the customer's table, emphasizing freshness and the care taken at each step. Reinforce the idea of not serving customers anything they wouldn't feed their own families.
• •Visual Storytelling Alignment: If social media or a blog is developed, ensure that images and videos align with the traditional, ethical, and family-oriented values. Showcasing the farm (if it reflects best practices), the animals in good conditions, and the people involved can reinforce the written message.

Social Perception

Positive (as projected on their website), Negative (from past news), Potentially Mixed/Uncertain

Copy Examples

• •Headline: From Our Family's Farm to Your Family's Table. Body: 'Generations of farming tradition, now in North Carolina. At Big H Farm, we cherish our roots and our partnership with the Amish community, bringing you meats raised with care—no growth hormones, no unnecessary antibiotics. Just wholesome, quality food we'd be proud to serve our own. Taste the heritage.'
• •Headline: The Big H Promise: Quality You Can Trust, Naturally. Body: 'We believe in natural development. That's why our animals are raised without growth hormones or routine antibiotics. Explore our selection of premium, ethically sourced meats and experience the Big H Farm difference.'
• •Headline: Rooted in Cuba, Raised in Carolina. Body: 'Our story began with a passion for agriculture in Cuba, a tradition we carried to North Carolina. Today, Big H Farm is your trusted source for locally-supported, farm-fresh meats, including a variety of poultry and fresh eggs. Quality meat, from our heritage to your home.'
• •Headline: Taste the Tradition: Partnering for Purity. Body: 'To meet the growing desire for exceptional quality, Big H Farm proudly partners with the Amish community, who share our unwavering commitment to traditional and ethical farming. This means meat you can feel good about feeding your loved ones.'
• •Headline: More Than Meat. It's a Commitment. Body: 'At Big H Farm, we stand by a simple rule: if it's not good enough for our family, it's not good enough for yours. Discover the exceptional taste and freshness that comes from a dedication to quality and community.'