Brand Tone

caring, supportive, educational, and understanding. There's also an element of playfulness and encouragement

Brand Values

• •Child Development
• •Support for Neurodiversity & Inclusivity
• •Education & Empowerment
• •Quality & Thoughtfulness
• •Empathy & Understanding
• •Play-Based Learning

Best Practices

• •Lead with Empathy: Always approach your audience with understanding and compassion, acknowledging the unique journeys of families with neurodiverse children. Use "we understand" and supportive language.
• •Maintain an Educational Focus: Consistently provide value beyond just selling products. Share insights, tips, and resources related to child development and neurodiversity. Frame toys as tools for growth.
• •Use Inclusive and Person-First Language: When discussing neurodiversity, always use respectful, person-first language (e.g., "child with autism" rather than "autistic child," unless preferred by the community you are addressing). Ensure your imagery and messaging are inclusive.
• •Highlight the "Why" (Your Story & Mission): Regularly remind your audience of the brand's mission and the personal story behind it. This builds trust and reinforces the authenticity of your supportive tone.
• •Balance Professionalism with Playfulness: While your products are research-backed and developed with professionals, remember the end-user is a child. Infuse a sense of fun, joy, and encouragement into your copy, reflecting the positive impact of play.

Social Perception

Customers view the brand as a provider of effective and beneficial toys that genuinely help with their children's development, especially for sensory needs and skill-building. The educational component, including instructions and resources, is highly valued by parents. There's an appreciation for the brand's focus on neurodiversity and the specific needs of children with autism, filling a niche for supportive and understanding products. The personal story behind the brand likely contributes to a perception of authenticity and trustworthiness. The brand is seen as supportive not just through its products but also through its educational content like blogs, podcasts, and videos.

Copy Examples

• •Headline: Unlock Your Child's World, One Playful Moment at a Time. Body: At Big Heart Toys, we understand that every child learns differently. Our research-backed sensory toys are designed with neurodiverse children in mind, helping to nurture their development, build confidence, and bring more joy to playtime. Explore tools that make a difference. Call to Action: Discover Our Sensory Collection
• •Social Media Post (Instagram/Facebook - with an image of a child happily engaged with a Big Heart Toy): Text: See that smile? That's the power of play meeting purpose. ❤️ Our interactive sound books aren't just fun; they're co-designed with therapists to help little ones explore big emotions and build social skills. Because every child deserves to feel understood and empowered. #BigHeartToys #Neurodiversity #SocialSkills #LearningThroughPlay #SensoryToys Call to Action: Learn more about our Behavior Series Books! [Link in Bio]
• •Email Subject Line: Feeling Overwhelmed? Resources & Toys to Support Your Neurodivergent Child. Body: Dear [Parent's Name], Navigating the journey of raising a neurodivergent child can be filled with unique joys and challenges. At Big Heart Toys, we're here to support you. Born from our own family's experience, we offer thoughtfully crafted toys that encourage development and provide comfort. Plus, explore our latest blog post on [Relevant Topic, e.g., "Tips for Managing Sensory Overload"]. Call to Action: Read the Blog & Shop Supportive Toys
• •Product Description Snippet (for a new developmental toy): Text: Introducing the [New Toy Name]! More than just a toy, it's a stepping stone for growth. Designed to enhance fine motor skills and encourage problem-solving, this engaging [toy type] offers a calming, tactile experience perfect for children who thrive on sensory input. Watch their creativity blossom! Keywords: Sensory play, fine motor development, autism friendly, educational toy, calm down tools.
• •Short TikTok Video Script (showing a toy in action with text overlays): Visual: Quick cuts of a child interacting positively with a sensory toy. Text Overlays: "Supportive Play." -> "Made for Little Explorers." -> "Nurturing Big Hearts & Bright Minds." -> "BigHeartToys.com" Audio: Uplifting, gentle background music. Caption: Playtime with purpose! ✨ Our toys are designed to help your child thrive. #BigHeartToys #SensoryPlay #ChildDevelopment #NeurodivergentKids #PlayAndLearn