Brand Tone

Empathetic, Supportive, Inspirational, Empowering, Authentic, Relatable, Professional, Guiding, Nurturing, and Gentle.

Brand Values

• •Self-belief & Confidence
• •Authenticity
• •Courage & Resilience
• •Heart-Centered Living
• •Transformation & Growth
• •Empowerment
• •Community/Connection

Best Practices

• •Speak Directly to Her "Why": Always connect your copy to the deeper desires and pain points of your ideal client (e.g., "Are you tired of playing small?" "Do you dream of a life lived on your own terms?").
• •Use "You" and "I" for Connection: Foster a personal, one-on-one conversational style. Share relatable experiences (the "I") while focusing on the client's journey (the "you").
• •Embrace Vulnerability (Authentically): Sharing relatable struggles (without oversharing) builds trust and shows empathy. Let your humanity shine through.
• •Focus on Transformation, Not Just Features: Highlight the emotional and practical outcomes of your coaching (e.g., "Imagine waking up excited and clear" instead of just "10 coaching modules").
• •Maintain an Encouraging and Uplifting Voice: Even when addressing challenges, ensure the overarching message is one of hope, possibility, and unwavering support. Use words that uplift, inspire, and empower.

Social Perception

The intended perception is that of a trustworthy, effective, and supportive coaching service that genuinely cares about its clients' well-being and success.

Copy Examples

• •Headline for a Workshop: "Unlock Your Inner Courage: It's Time to Rise. Join our transformative workshop and turn self-doubt into your superpower."
• •Social Media Post (if active): "Feeling stuck in a loop of 'not good enough'? You're not alone. At Big Heart Project, we gently guide you back to your own strength and wisdom. Ready to listen to your heart? #BigHeartJourney #SelfBelief #EmpoweredWomen"
• •Email Subject Line: "A Quiet Whisper from Your Heart (and how to finally hear it)"
• •About Page Snippet: "I'm Ceri, and I know what it's like to feel small when you know you're meant for more. The Big Heart Project was born from my own journey to living a bolder, more authentic life – and now, it's my passion to help you do the same."
• •Call to Action for a Discovery Call: "Ready to explore what's truly possible for you? Book a complimentary, heart-to-heart call. Let's uncover the path to your most confident self, together."