Brand Tone

Joyful, Caring, Authentic, and Approachable

Brand Values

• •Enjoyment of Life
• •Well-being
• •Giving Back/Social Responsibility
• •Handmade Quality
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Joyful, Caring, Authentic, Approachable) with clear examples of "do's and don'ts" for language, phrasing, and even humor levels. Share this with anyone creating content.
• •Prioritize "Feel Good" Language: Consistently use words and phrases that evoke positive emotions, comfort, and well-being, aligning with their mission to help people enjoy life.
• •Weave in the "Be good, do good" Philosophy: Subtly or overtly connect product benefits to the larger brand ethos of kindness and making a positive impact, including their initiative to sponsor education.
• •Maintain Authenticity through Storytelling: Share more about the founders (Helen, Tim, Jim), the handmade process, or the impact of their educational sponsorships to build a genuine connection with the audience.
• •Ensure Clarity and Simplicity: Keep the language clear, straightforward, and free of jargon, making the brand feel accessible and trustworthy. Address any potential ambiguity in product offerings by clearly categorizing or explaining product lines.

Social Perception

A brand with some customers appreciating product quality, price, and shipping speed, while others have concerns regarding customer service responsiveness and occasional shipping/fulfillment issues. There is also ambiguity due to the presence of vape-related product reviews and other businesses with similar names.

Copy Examples

• •Homepage Banner: "Rediscover Your Joy. Explore our handmade essentials, crafted with a big heart to help you live life to the fullest. Feel good, do good."
• •Product Description (e.g., Bath Bomb): "Melt away the day and embrace a moment of pure bliss. Our handmade [Scent] Bath Bomb is lovingly crafted in the USA with ingredients that soothe your skin and lift your spirits. Because you deserve good things."
• •About Us Snippet: "At Big Heart Naturals, we believe that a little goodness can go a long way. From our handmade wellness treats to our commitment to helping kids get a better education, we’re all about spreading joy and making a positive impact. Join our journey: Be good, do good."
• •Email Subject Line for a Promotion: "A Little Joy Delivered ✨ + Support a Good Cause!"
• •Social Media Post (if they were to have one): "What makes you feel good? For us, it's creating natural, handmade products that bring a smile to your face and supporting our community. Every purchase helps us sponsor a child's education. #BigHeartNaturals #HandmadeGoodness #BeGoodDoGood #SelfCare"