Brand Tone

Passionate, Creative, and Quality-Focused

Brand Values

• •Quality Ingredients
• •Craftsmanship & Tradition
• •Innovation & Creativity
• •Customer Delight
• •Health-Conscious (to an extent)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality traits, preferred vocabulary (and words to avoid), and grammatical style. Share this with everyone who creates content.
• •Focus on "Why": Consistently communicate the passion and purpose behind Big Grains – the love for baking, the dedication to quality ingredients, and the joy of creativity. Let this shine through in product descriptions, social media captions, and all communications.
• •Use Sensory Language: Appeal to taste, sight, smell, and touch when describing products. Words like "flaky," "buttery," "aromatic," "velvety," "crisp crust," and "soft crumb" bring the baking experience to life.
• •Highlight Expertise and Craftsmanship: Subtly weave in details about the bakers' training, the quality of ingredients, or the care taken in the baking process (e.g., "36-hour slow fermentation"). This reinforces the value and justifies the premium nature of the products.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the visual branding (logo, website design, photography style). If the visuals are artisanal and creative, the language should reflect that.

Social Perception

Positive: Customers generally praise the quality and taste of their products, especially croissants, bagels, and unique creations like their Milk Tea Tart. They are recognized for their diverse selection of both Asian and Western-style breads. Many appreciate the creativity and visually appealing nature of their pastries. The bakery is described as popular with locals.

Copy Examples

• •Beyond Bread: At Big Grains, we pour our passion into every loaf and pastry, crafting edible art that ignites your senses. Taste the dedication.
• •Where tradition meets tomorrow's treat. Our Le Cordon Bleu trained bakers use only the finest natural ingredients to reinvent your favorite classics. Experience the Big Grains difference.
• •Unleash your taste buds. From our signature 36-hour slow-fermented sourdough to wildly imaginative cronuts, every bite is an adventure in flavor and texture. Dare to indulge?
• •More than just a bakery, we're a haven for flavor explorers. We meticulously source our ingredients and obsess over every detail, because you deserve baking that's both pure and phenomenally delicious.
• •Fuel your day the artisan way. Big Grains: Crafted with passion, baked with love, and bursting with creative flavor. Your daily dose of delicious starts here.