Brand Tone

passionate, encouraging, community-oriented, friendly, and approachable.

Brand Values

• •Passion for Fishing
• •Quality Experience
• •Customer-Centric Service
• •Community

Best Practices

• •Speak from a Place of Passion: Every piece of copy, from product descriptions to social media posts, should reflect a genuine love for fishing. Use enthusiastic and evocative language that resonates with fellow anglers.
• •Focus on the Experience, Not Just the Product: While the gear is important, always tie it back to the larger experience of fishing—the thrill, the peace, the memories. Sell the adventure, not just the tool.
• •Build and Engage with the Community: Actively encourage customers to share their photos and stories. Feature user-generated content prominently on your website and social media. When you comment, be encouraging and celebratory of their catches.
• •Be a Helpful Resource: Continue to create content that provides value to the fishing community, such as tips, how-to guides, and even business advice for others in the industry. This builds trust and positions the brand as an authority.
• •Maintain a Consistent, Encouraging Voice: Whether writing an email, a product description, or a social media update, the tone should always be supportive and inspiring. Avoid overly technical jargon where possible and opt for language that is accessible to both novice and experienced anglers.

Social Perception

The general perception of the concept of 'bigger fishing' is one of aspiration and dedication within the angling community. Anglers are constantly seeking better gear and techniques to catch larger fish, indicating that a brand named 'Bigger Fishing' is well-positioned to attract this target audience. The brand's strategy of encouraging user-generated content aligns well with the community's desire to share their successes.

Copy Examples

• •Stop Dreaming. Start Catching. You've spent hours watching the pros, studying the spots, and dreaming of that trophy catch. It's time to make it a reality. Our new PropDuster Glider isn't just another lure; it's your ticket to the personal best you've been chasing. Land your legend.
• •The Water is Calling. Are You Geared Up to Answer? Don't let inferior gear be the one that got away. At Bigger Fishing, we stock only the tackle we trust on our own lines. From heavy-duty reels to ultra-sensitive rods, we have what you need for a successful day on the water. Gear up and get out there.
• •Your New Favorite Fishing Story Starts Here. Every angler has that one story they love to tell. The one about the monster fish that almost spooled their reel. We're here to help you write the next chapter. With our curated selection of high-performance tackle, you'll be ready for whatever the water throws at you. What will your next story be?
• •From Our Tackle Box to Yours. We're more than just a store; we're a community of anglers who live for the thrill of the catch. That's why we only sell products that have earned a spot in our own tackle boxes. Quality gear, expert advice, and a shared passion for fishing. Welcome to the family.
• •Bigger Fish. Better Memories. It's not just about the size of the fish; it's about the size of the memory you create. Our mission is to provide you with the gear and support you need to make every fishing trip unforgettable. Experience the difference quality tackle can make.