Brand Tone

Enthusiastic & Passionate, Confident & Bold, Practical & Solution-Oriented, Friendly & Approachable, Slightly Humorous/Playful

Brand Values

• •Convenience
• •Quality & Functionality
• •Innovation
• •Enhancement of Experience
• •Customer Focus

Best Practices

• •Embrace the BiggDaddy Persona (Playfully but Confidently)
• •Focus Relentlessly on the Golfer's Convenience
• •Maintain Enthusiasm and Passion for Golf
• •Be Direct and Clear
• •Use Visuals to Reinforce the Tone

Social Perception

Positive Utility, Innovative Idea, Desirable Accessory, Potential Brand Name Overlap/Confusion

Copy Examples

• •Headline: Stop the Cart Chaos. Get Your BiggDaddyCaddy. Body: Tired of fumbling for your phone, tees, or that victory cigar? The BiggDaddyCaddy keeps all your essentials secure and right where you need them. More focus, better golf. Period.
• •Social Media Post: Image/Video: The BiggDaddyCaddy loaded with accessories on a golf cart. Caption: Game day just got an upgrade! 🚀 With the BiggDaddyCaddy, everything from your rangefinder to your drink is within arm's reach. What's the first thing you'd load into yours? #BiggDaddyCaddy #GolfGameStrong #GolfAccessories #OrganizedGolf
• •Product Description Snippet: Meet the BiggDaddyCaddy – the undisputed champion of golf cart organization. Precision-engineered to hold your essentials, because your only worry should be that next shot. Elevate your round.
• •Email Subject Line: Your Golf Bag's New Best Friend Has Arrived. Email Body Preview: Finally, a caddy that works as hard as you play. The BiggDaddyCaddy is here to declutter your cart and upgrade your game. See what the fuss is about...
• •Short Ad Copy: BiggDaddyCaddy: Less Searching, More Swinging. Keep your gear in check and your head in the game. Shop now at biggdaddycaddy.com