Brand Tone

Conscious, Chic, and Approachable

Brand Values

• •Sustainability
• •Ethical Production
• •Family
• •Quality & Style
• •Environmental Responsibility

Best Practices

• •Anchor in Core Values: Always circle back to sustainability, ethical production, French-inspired style, and family. Let these values naturally infuse the language. For instance, instead of just saying "soft fabric," say "soft, GOTS-certified organic cotton that's gentle on skin and the Earth."
• •Embrace "Franco-American" Language: Subtly weave in French words or a sense of French flair (e.g., "Bonjour," "voilà," "chic," "joie de vivre") but keep the overall message clear and accessible to an American audience by also highlighting "Made in USA" and relatable family moments.
• •Educate Gently: When mentioning organic materials or tree planting, briefly explain the "why" in a positive and uplifting way, rather than being preachy. Focus on the shared benefit for the customer and the planet.
• •Use Warm and Inclusive Language: Reflect the "family company" aspect by using welcoming, friendly, and relatable terms. Speak to shared experiences and the joy of family and conscious living.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy consistently matches the visual aesthetic of the brand (which appears to be clean, bright, and often features families or French-inspired settings). The words should evoke the same feelings as the images.

Social Perception

An eco-conscious and ethical brand that customers can feel good about supporting. A provider of stylish, high-quality clothing with a distinct French aesthetic. A family-oriented and trustworthy company.

Copy Examples

• •Headline: Dress your family in sunshine & style. Our organic French-inspired pieces are made with love in the USA – and plant a tree with every order! (Focus: Family, Style, Sustainability, Approachable)
• •Instagram Post: Bonjour, effortless elegance! ✨ Our new collection brings Parisian chic to your everyday. Crafted from the softest GOTS-certified organic cotton, because looking good and feeling good should go hand-in-hand. Ethically made in the USA. Link in bio to shop sustainably! #BigFrenchies #OrganicCotton #MadeInUSA #FrenchStyle #SustainableFashion (Focus: Chic, Sustainability, Ethical)
• •Facebook Ad: Tired of fast fashion? Embrace timeless French style that’s kind to the planet. At BIG FRENCHIES, we create beautiful, durable clothing for the whole family, using only organic materials and ethical US-based production. Discover the difference. #WearTheChange #FamilyFashion #EcoFriendly (Focus: Conscious, Family, Quality)
• •Product Description Snippet: Feel the Parisian charm in our [Product Name]. Designed with love in France and ethically crafted in the USA from 100% GOTS-certified organic cotton, it’s more than just clothing – it’s a choice for a greener future and a happier family. Plus, we plant a tree for every piece you take home! (Focus: Chic, Ethical, Conscious, Approachable)
• •Email Subject Line: Style that Speaks Volumes (About Your Values) 🇫🇷🌳 (Focus: Chic, Conscious, Intrigue) Email Body Snippet: Ready to wear your values? Our latest arrivals blend playful French design with a deep commitment to our planet and people. Wrap your loved ones in soft, organic comfort, knowing you're supporting ethical American manufacturing and helping us plant forests, one beautiful garment at a time. (Focus: Conscious, Family, Style, Approachable)