Brand Tone

Passionate, Authentic, and Encouraging

Brand Values

• •Expertise and Credibility
• •Customer-Centric Service
• •Quality and Accessibility
• •Community

Best Practices

• •Always Speak from Angler to Angler: Use the "we" and "you" pronouns to maintain a personal connection. Frame product benefits around on-the-water success (e.g., "cast further," "feel every bite") rather than just technical specs.
• •Lead with Passion and Authenticity: Start with the "why"—the love for the sport. Let the passion for fishing be the common thread in all communications, from product descriptions to email newsletters.
• •Translate Features into Experiences: Instead of just saying a rod is "lightweight," describe it as "effortless to cast all day." Connect the product's features to the real-world experience and emotions of fishing.
• •Be Direct and Action-Oriented: Use clear, encouraging calls to action that inspire adventure. Phrases like "Get equipped," "Start your adventure," or "Land your next big one" are more compelling than a simple "Buy Now."
• •Reinforce Trust and Expertise: Subtly remind customers of the brand's core value. Weave phrases like "expert-selected," "pro-tested," and "our team's favorite" into copy to build confidence and reinforce that the products are curated by knowledgeable peers.

Social Perception

reliable and specialized online retailer within its niche. The lack of a major social media presence means its reputation is built on the quality of its service and word-of-mouth within the fishing community. Customers who interact with the brand see it as legitimate and helpful. It is viewed less as a trendy lifestyle brand and more as a functional, trustworthy resource for dedicated anglers.

Copy Examples

• •Built for the chase. The new Shimano Exsence A has arrived. Engineered for precision, trusted by pros. Your next trophy fish won't see it coming. Get yours and feel the difference.
• •Stop guessing, start catching. Our new Perch Box is packed with hand-picked lures that we *know* work—because we use them ourselves. Everything you need for your next adventure, all in one place.
• •Gear up for less. Our End-of-Season Sale is on! We're clearing out top-quality rods, reels, and baits to make room for the new season. This is your chance to get the gear you've been dreaming of at prices that make sense. From our tackle box to yours.
• •We're not just a store; we're your partners on the water. Bigfishstore.at was founded by passionate anglers who got tired of searching for gear that could keep up. We only sell what we trust. Because for us, fishing isn't just a hobby—it's everything.
• •Weekend forecast: 100% chance of fishing. What are you targeting? 👇 #BigfishstoreAT #AnglingLife