Brand Tone

Informative, Reassuring, Heritage-Proud, Trustworthy, Accessible, Practical, Friendly, Relatable, Caring

Brand Values

• •Heritage and Expertise
• •Quality and Efficacy
• •Gentleness and Care
• •Simplicity and Convenience
• •Accessibility
• •Beauty and Self-Expression

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the brand's long history and Japanese origins to build credibility and trust. Phrases like "Over 100 years of expertise," "Trusted Japanese formula," or "A legacy of beautiful hair" can reinforce this.
• •Highlight Key Benefits Clearly and Gently: Focus on core benefits like "excellent grey coverage," "long-lasting color," and "natural-looking results," but also prominently feature "ammonia-free," "no harsh odor," or "enriched with natural essences" to address potential concerns and highlight care.
• •Maintain a Reassuring and Positive Voice: Acknowledge that hair coloring can be a concern for some. Use language that is supportive and empowering. Instead of just saying "covers grey," try "beautifully blends greys" or "rediscover your vibrant shade."
• •Be Solution-Oriented: Position Bigen products as the easy, effective solution for specific hair needs (e.g., " stubborn greys," "enhancing natural color," "quick touch-ups for men").
• •Adapt Tone for Platform, but Keep Core Values Intact: While the website might be more formal and informative, social media can be more conversational and engaging. However, the underlying values of quality, care, and expertise should remain consistent across all communications. Ensure user-generated content or influencer collaborations align with these core values.

Social Perception

Established and Recognized, Effective for Grey Coverage, Concerns about Sensitivity/Damage, Value for Money, Traditional but Evolving, Culturally Significant in Some Communities

Copy Examples

• •Headline: Rediscover Your Radiance: Decades of Japanese Expertise for Your Richest, Most Natural-Looking Hair Colour. Body: For over a century, Bigen has been trusted to deliver vibrant, long-lasting color that beautifully covers greys. Our gentle, ammonia-free formulas, born from Japanese heritage, care for your hair while providing the confidence of a flawless finish. Explore your true shade with Bigen.
• •Social Media Post (Instagram - with an image of someone smiling, showing off healthy, colored hair): Text: Love your color, love your hair! ✨ Bigen's [Product Name, e.g., Gentle Cream Colour] is made with [Key Benefit, e.g., 88% natural ingredients] to give you stunning, long-lasting results without the worry. Easy to use, kind to your hair. What Bigen shade are you rocking today? #BigenBeauty #HairConfidence #GreyCoverage #GentleDye
• •Product Description Snippet (for Bigen Men's Speedy Colour): Text: Own Your Look. In Minutes. Bigen Men's Speedy Colour delivers a natural, healthy-looking shade that blends away greys effortlessly. Our no-ammonia formula is quick to apply and conditions as it colors, leaving your hair looking sharp and revitalized. Smart, simple, effective.
• •Email Subject Line: Concerned About Greys? Experience the Bigen Difference – Gentle, Lasting Colour. Body Preview: Tired of harsh chemicals but want beautiful, lasting grey coverage? Discover Bigen's commitment to [Value, e.g., gentle yet effective] hair colour, perfected over 100 years...
• •Website Banner Text: Bigen: The Origin of Beauty. Trusted Worldwide for Vibrant, Healthy-Looking Hair Colour. Ammonia-Free Options Available.