Brand Tone

Warm, Friendly, and Comforting. Also Trustworthy and Reassuring, Traditional yet Approachable

Brand Values

• •Family & Heritage
• •Quality
• •Customer Satisfaction
• •Sustainability & Ethical Responsibility
• •Community
• •Integrity & Transparency

Best Practices

• •Emphasize Family & Heritage: Consistently weave in the "family-owned since 1945" narrative. Use words like "tradition," "heritage," and "generations."
• •Highlight Quality & Freshness: Talk about ingredient sourcing, the foil-pouch protection, and the care taken in blending. Use adjectives like "flavorful," "fresh," "carefully selected."
• •Maintain a Warm & Inviting Voice: Use friendly, approachable language. Ask questions to engage the audience. Focus on the comfort and enjoyment tea brings.
• •Showcase Ethical Commitments: Regularly mention B Corp status and specific sustainability efforts (e.g., zero waste, renewable energy) to reinforce trustworthiness and shared values.
• •Foster Community & Connection: Encourage user-generated content (like #TeaProudly), respond to comments genuinely, and create a sense of belonging around the brand.

Social Perception

Reliable & Trustworthy, Comforting & Familiar, Good Value, Ethically Minded, Classic American Brand

Copy Examples

• •Headline: A Cup of Comfort, Crafted by Our Family for Yours. Body: Since 1945, Bigelow Tea has been more than just tea; it's a tradition of warmth and quality. Find your perfect blend and make any moment a Bigelow moment. #FamilyTradition #QualityTea
• •Headline: Sip Sustainably. Feel Good Inside and Out. Body: As a Certified B Corp, we believe in tea that's good for you and the planet. Discover flavors that delight your taste buds and support a better world. #BCorp #SustainableSipping #BigelowTea
• •Headline: Your Daily Pause, Perfected. Body: Life’s busy. Take a moment with Bigelow. Our carefully selected ingredients and protective foil wrap ensure a fresh, flavorful cup every time. What’s your go-to Bigelow blend for a mindful minute? #TeaProudly #MindfulMoment
• •Headline: Taste the Bigelow Difference: Quality in Every Steep. Body: From robust black teas to soothing herbals, each Bigelow blend is crafted with passion and the finest ingredients. Experience the care in every cup. #BigelowDifference #TeaLovers
• •Headline: More Than Tea. It's a Connection. Body: Join our community of tea lovers! Share your #TeaProudly moments with us and discover new ways to enjoy the comforting taste of Bigelow. We love hearing from you! #BigelowCommunity #ShareYourSip