Tono de Marca

Scientific and Trustworthy, Minimalist and Uncomplicated, Confident and Empowering, Holistic and Experiential

Valores de Marca

• •Innovation and Efficacy
• •Simplicity and Minimalism
• •Sustainability and Purity
• •Inclusivity
• •Confidence

Mejores Prácticas

• •Lead with the "Why" (Anti-Pollution): Always anchor the messaging in the core brand purpose: protecting skin from pollution. This is the unique selling proposition and should be present in most communications.
• •Balance Science with Simplicity: Use clear, confident language to explain the technology (e.g., "patented Pollustop®," "creates a shield") without overwhelming the audience with jargon. The tone should be informative but always accessible.
• •Emphasize Scandinavian Values: Consistently mention the Swedish origin, minimalist aesthetic, and connection to nature (clean ingredients, sustainability). This reinforces the premium quality and conscious ethos of the brand.
• •Speak to an Inclusive Audience: Use gender-neutral language ("for everyone," "unisex") to align with the brand's inclusive and diverse identity.
• •Connect Product to Feeling: Go beyond functional benefits. Link the use of the products to emotions like confidence, empowerment, and relaxation, as stated in the founder's mission. The copy should sell not just a product, but a better state of being.

Percepción Social

Niche Innovator, Premium and High-Quality, Trustworthy and Problem-Solving, Modern and Conscious

Ejemplos de Copy

• •Your Shield Against the City. 99% of the world's population lives with polluted air that harms your skin. Our patented Pollustop® technology creates a breathable barrier, protecting you from premature aging and dullness. Uncomplicated, vegan, and made in Sweden. Reclaim your natural glow. #BigeliusSkincare #AntiPollution #ScandinavianBeauty
• •Effortless Skincare. Proven Results. Stop the 10-step routines. Our philosophy is simple: fewer, more effective products for everyone. Experience the power of Scandinavian minimalism and give your skin the protection it deserves. #UncomplicatedSkincare #LessIsMore
• •It all starts with your skin. Confidence is energy. Founder Henrik Bigelius created our line to be an enabler for a better version of yourself. Our boosting products, with their signature scent of Bergamot & Cedarwood, are more than skincare—they're a daily ritual to help you look and feel your best.
• •The Science of Clean Skin. What is Pollustop®? It’s our patented anti-pollution ingredient that forms a protective matrix against atmospheric, UV, and domestic pollutants. It’s not just cleansing; it’s advanced defense. Dermatologically tested and vegan. Discover the Bigelius difference. #Innovation #SkincareScience
• •Turn Your Bathroom into a Relaxing Spa. Our multipurpose cleanser doesn’t just purify your skin—it transforms your routine. Infused with natural antioxidants and our calming signature scent, it offers a refreshing boost for both your skin and mind. A holistic approach to skin and soul.