Brand Tone

Affectionate and Loving, Community-Oriented, Enthusiastic and Passionate, Approachable and Friendly, Slightly Humorous/Playful

Brand Values

• •Love for Large Dog Breeds
• •Joy and Companionship
• •Quality and Expression
• •Community
• •Authenticity

Best Practices

• •Always Prioritize "Big Dog" Love: Every piece of copy should, in some way, connect back to the central theme of loving and celebrating large dog breeds. Use breed-specific examples or general "gentle giant" references.
• •Use Warm, Affectionate Language: Incorporate words like "love," "joy," "cuddle," "gentle," "heart," "companion," and "family" frequently to maintain the affectionate tone.
• •Speak as a Fellow Enthusiast: Write from the perspective of someone who truly understands the joys and quirks of owning a big dog. Avoid overly corporate or distant language. Be relatable.
• •Encourage Community Interaction: Phrase questions and calls-to-action in a way that invites sharing and storytelling from other big dog owners, reinforcing the community value.
• •Balance Enthusiasm with Clarity: While passion is key, ensure product descriptions and informational content are still clear, concise, and provide all necessary details for the customer. Infuse personality without sacrificing clarity.

Social Perception

Niche Specialist, Passionate and Genuine, Relatable to Target Audience, Positive and Heartwarming

Copy Examples

• •Product Ad (T-shirt): "More dog to love, more shirt to show it! ❤️ Our 'Gentle Giant' tee is perfect for proudly displaying your big dog devotion. Soft, comfy, and made for epic cuddle sessions. Shop now and wear your big love! #BigDogsBigHugs #GentleGiants"
• •Social Media Post (Community Engagement): "Happy #BigDogMonday! Look at this magnificent Newfoundland, [Dog's Name], rocking our classic hoodie! 😍 We love seeing your furry family members. Share a pic of your gentle giant below and tell us what makes them so special! #BigDogLove #DogCommunity"
• •Email Newsletter Snippet (New Product): "Warning: May cause extreme happiness (and maybe a little drool). 😉 Our new 'Big Hugs Club' collection just dropped, featuring designs inspired by the biggest hearts and wettest noses we know. Spoil your gentle giant (and yourself!)."
• •Website "About Us" Excerpt: "It all started with a slobbery kiss from a Newfoundland and the thud of a Great Pyrenees tail against the floor. At Big Dogs Big Hugs, we're not just a store; we're a community built on the unconditional love and boundless joy that only a big dog can bring. We get it, because we live it."
• •Promotional Offer: "Got a big dog? Get a big deal! 🎉 This week only, fetch 15% off all our 'Pawsitively Huge Love' apparel. Because celebrating your gentle giant shouldn't break the bank. Use code: BIGLOVE15 at checkout."