Brand Tone

Informative, Approachable, Natural Wellness-focused, Enthusiastic, Reassuring

Brand Values

• •Natural Products/Wellness
• •Quality
• •Customer Service/Support
• •Education and Information
• •Transparency (within limits)
• •Accessibility/Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Informative, Approachable, Natural Wellness-focused, Enthusiastic, Reassuring) with examples of "do's and don'ts" for language, specific phrases to use or avoid, and the overall feeling the copy should evoke.
• •Prioritize Education and Transparency: Continue to explain products clearly, including their benefits, ingredients, and usage, while being upfront with necessary disclaimers. This builds trust and aligns with the informative value.
• •Emphasize Natural Benefits and Quality: Consistently weave in messaging about the "natural goodness" and high quality of the hemp-derived products. Use descriptive language that appeals to a desire for wellness and purity.
• •Maintain an Approachable and Friendly Demeanor: Use welcoming language in customer communications, website copy, and any social media. Phrases like "We're here to help" or "We love to hear from you" reinforce this.
• •Stay Authentic to Cannabis Culture (Responsibly): While embracing the enthusiasm for cannabis, ensure all copy is responsible, compliant with regulations, and avoids making unverified health claims. Focus on the experiential and lifestyle aspects respectfully.

Social Perception

Positive for Product Efficacy and Service, Local Presence Recognition, Trustworthy (for its niche), Limited Broader Online Buzz

Copy Examples

• •Headline for a new CBD oil: "Rediscover Your Balance. Naturally. Explore the pure, potent CBD oils from Big Creek Buds."
• •Social media post for gummies: "Sweeten your day the Big Creek way! Our delicious CBD gummies are crafted for flavor and a feel-good vibe. What's your favorite way to unwind?"
• •Website banner for THCa Flower: "Experience the Art of Nature. Our premium THCa flower – rich in terpenes, vibrant in color, and meticulously selected. Explore the collection."
• •Email subject line for a sale: "Your Wellness Journey Just Got Better! 🌱 Save on Big Creek Buds favorites."
• •Product description snippet for a topical: "Soothe your body, calm your mind. Our [Product Name] topical blends natural hemp extract with [key ingredients] to bring you targeted comfort when you need it most. Feel the difference nature makes."