Brand Tone

bold, witty, and sensual

Brand Values

• •Quality & Craftsmanship
• •Boldness & Self-Expression
• •Eco-Consciousness
• •Community & Connection
• •Inclusivity and Empowerment

Best Practices

• •Always lean into the brand's clever and slightly provocative humor. Use puns, double entendres, and bold statements that align with the product names and overall sassy tone.
• •While the wit grabs attention, always follow it up with mentions of quality. Pair a playful phrase with reminders that the candles are hand-poured, use natural coconut wax, and feature phthalate-free fragrance oils. This ensures the brand is perceived as premium, not just gimmicky.
• •Weave the brand's origin story into the copy where appropriate. Phrases like "Inspired by the perfect date" or "From our hands to your home" reinforce the personal, craft-focused nature of the business.
• •Sell the feeling, not just the candle. Use descriptive language that paints a picture of the mood each scent creates—be it relaxing, sensual, clean, or empowering.
• •The copy should exude confidence. Avoid hesitant or generic language. Use strong, declarative sentences that reflect the brand's bold personality and its tagline-ready names like "Big 🍆 Energy."

Social Perception

The brand is perceived as modern, fun, and high-quality. Customers and online mentions describe it as a 'fun,' 'hip,' and 'adult themed candle and fragrance company.' The emphasis on 'amazing' scents and clever names resonates positively. Being listed in guides for local events alongside other curated vendors suggests it is viewed as a trendy and desirable brand within its community. The primary appeal lies in the unique combination of a high-quality, natural product with a daring and playful marketing approach.

Copy Examples

• •Your 'me time' just got an upgrade. Light up our 'Date Night' candle and let the rich notes of cedarwood and oud transform your space into a sanctuary of seduction. Because you deserve a little luxury, any day of the week. #BigBlackWic #ScentedCandles #SelfCare
• •Tired of boring candles? We were too. That’s why we created Big Black Wic. Hand-poured coconut wax candles with scents that mesmerize and names that make you smile. Click to shop our collection and add a sexy touch to your space. Free shipping on orders over $99. #HandmadeCandles #BlackOwned #HomeFragrance
• •Lazy Sundays, perfected. This is the scent of fresh linen, a hint of lavender, and the promise of a day with no alarms. Our 'Sunday Morning' candle is your official permission to relax, recharge, and stay in bed just a little longer. Hand-poured with 100% natural coconut wax.
• •Go Ahead, Get Lit. 🔥
• •Our 'Juicy Coochie' candle smells like chardonnay, basil, and zero apologies. 😉 #BigBlackWic #Candlelight