Brand Tone

Passionate, Proud, Community-Focused, Down-to-Earth, Artisanal, Quality-Driven, Enthusiastic, Slightly Playful, Informative, Direct

Brand Values

• •Quality & Craftsmanship
• •Family & Community
• •Passion for Baking
• •Customer Satisfaction
• •Innovation & Variety

Best Practices

• •Embrace Passionate Language: Use enthusiastic and positive words when describing products and the baking process (e.g., "incredible," "heavenly," "legendary," "indulgent"). Let your love for baking shine through.
• •Stay Humble & Connected to Community: Continue to refer to the bakery as "family-run" and acknowledge the local community. Share local stories or collaborations when appropriate. Keep the tone approachable and down-to-earth, even when celebrating successes.
• •Highlight Quality & Craftsmanship Authentically: Talk about fresh, seasonal ingredients, made-from-scratch processes, and the skill of your bakers. Be transparent about what makes your products special without being overly boastful.
• •Maintain Informative & Engaging Social Media: Continue to use Instagram stories for daily menus and be responsive to customer inquiries. Keep the visual content high-quality and appetizing, reflecting the artisanal nature of the products. Inject personality and a bit of playfulness where appropriate (like "the worst kept secret").
• •Be Real & Relatable: Acknowledge challenges (like the owner discussing rising costs) and share the human side of the business. This builds trust and reinforces the image of a genuine, hardworking local bakery. Use "we" and "us" to foster a sense of a team and family behind the brand.

Social Perception

Highly Popular & In-Demand, High-Quality & Delicious, Worth the Price/Effort, Local Gem & Staple, Friendly & Welcoming, Innovative & Exciting

Copy Examples

• •Instagram Post (New Product): Say hello to your new obsession! 👋 This week's [Product Name] is fresh out of the oven – a perfect blend of [Key Ingredient 1], a hint of [Key Ingredient 2], and a whole lotta love. Come grab yours before it's gone! Check our stories for today's full lineup. #BigBearBakery #GlasgowFood #FreshlyBaked #WorthTheQueue
• •Website Banner (Catering): From team meetings to big celebrations, make it sweeter with Big Bear Bakery. Our artisanal platters and custom cakes bring a taste of Glasgow's favourite bakery to your event. Enquire today! #GlasgowCatering #BigBearEvents #FamilyRun
• •Facebook Post (Community Appreciation): Feeling the Glasgow love! ❤️ We're still pinching ourselves seeing your happy faces (even in the rain!) queuing up for your favourites. Being your family-run neighbourhood bakery is what we live for. Thanks for making Big Bear the best-kept secret we all share! #GlasgowSouthside #GlasgowWestEnd #BakeryLove #CommunitySpirit
• •Short Ad Copy (General Awareness): Big Bear Bakery: Where Glasgow gets its daily bread (and pastries, and cakes, and...). Passionately baked, always fresh. Find us in Battlefield & Partick. Your tastebuds will thank you. #ArtisanBakery #GlasgowEats
• •Product Description (Online Store for a Signature Item): Our Legendary Sourdough: Crafted over [X] hours using traditional methods and the finest local flour, this is the loaf that started it all. A perfectly crisp crust gives way to a delightfully chewy, tangy crumb. Ideal for everything from your morning toast to a show-stopping sandwich. Experience the Big Bear difference. #SourdoughPerfection #RealBread #GlasgowBakery