Brand Tone

Empowering, Trendy & Youthful, Approachable & Affordable, Bold & Confident

Brand Values

• •Empowerment of Women
• •Confidence & Self-Esteem
• •Fashion-consciousness & Trendiness
• •Affordability & Accessibility
• •Quality

Best Practices

• •Know Your Audience: Write directly to the confident, fashion-forward woman the brand aims to empower. Use language and references that resonate with her (e.g., 'vibe,' 'boss,' 'killer outfit').
• •Emphasize Empowerment and Confidence: Consistently weave in messages about self-belief, owning one's style, and feeling good.
• •Use Strong, Active Verbs: Words like 'own,' 'conquer,' 'unleash,' 'elevate,' and 'empower' create a dynamic and confident tone.
• •Keep it Current and Fresh: Reflect the 'trendy' aspect by using contemporary slang (appropriately) and highlighting new arrivals or popular styles. The name 'Big Bank Couture' itself has a modern, somewhat edgy feel that can be played upon.
• •Balance Aspiration with Accessibility: While 'Couture' and 'Big Bank' suggest luxury, the brand’s mission emphasizes affordability. The copy should reflect this by highlighting both the aspirational feel of the fashion and its accessible price point.

Social Perception

Emerging Brand with Local Presence, Streetwear/Urban Appeal, Limited Online Review Footprint, Potential for Name Confusion

Copy Examples

• •Headline: Own Every Room. Body: Step into your power with Big Bank Couture. Our latest collection is designed for the woman who’s ready to make a statement without saying a word. Trendy, bold, and all you. Shop now and feel the confidence.
• •Headline: Your Style? Unstoppable. Your Vibe? Priceless. Body: At Big Bank Couture, we believe looking good shouldn't break the bank. Get the freshest drops and turn heads with quality, on-trend pieces that empower your inner boss. #BigBankEnergy
• •Headline: Dress Like You Mean It. Body: From street style essentials to night-out showstoppers, Big Bank Couture is here to elevate your wardrobe. We're all about empowering you to be the best version of yourself, one killer outfit at a time. Quality fashion, amazing prices.
• •Headline: Confidence Looks Good On You. (So Does This Dress). Body: Find your new favorite look at Big Bank Couture. We're serving up the styles you crave, designed to make you feel as amazing as you are. Because when you feel good, you conquer. Shop affordable trends today.
• •Headline: Big Bank Style. Zero Apologies. Body: Unleash your boldest self with Big Bank Couture. Our curated collections bring you the ultimate in trendy, empowering fashion. It’s more than clothing – it’s a mindset. Get yours.