Brand Tone

Playful, Humorous, Luxurious, Aspirational, Bold, Confident, Approachable, and Friendly

Brand Values

• •Quality & Craftsmanship
• •Value for Money (Long-Lasting)
• •Customer Experience
• •Making a Statement/Uniqueness
• •Sustainability
• •Passion & Resilience

Best Practices

• •Embrace the Duality: Balance the playful name with the luxurious quality.
• •Focus on the "Big" Benefit: Highlight the value proposition of size and long burn time.
• •Use Sensory Language for Luxury: Vividly describe the scents and the ambiance created.
• •Maintain a Confident, Slightly Cheeky Voice: Sound self-assured and witty.
• •Keep it Relatable and Aspirational: Frame the product as an attainable indulgence.

Social Perception

Novelty, Fun, Luxurious Treat, Conversation Starter, Influencer Approved, Good Gift, Mixed on Price/Value

Copy Examples

• •Headline: Go Big, Then Go Home (And Light the Mood). Body: Tired of candles that quit before the party's over? Our Big Ass Candle burns for hundreds of hours, filling your space with luxurious fragrance that lasts. It's not just a candle, it's a statement. #BigAssLuxuries #LuxuryCandles #HomeFragrance
• •Headline: Seriously Luxurious. Hilariously Named. Body: Yes, we said it. Big Ass Luxuries. Because life's too short for boring candles. Indulge in massive, hand-poured perfection with scents that transport you. Get ready for compliments. #StatementPiece #LongLastingScent #TreatYourself
• •Headline: The Only Drama We Need is a Flickering Big Ass Candle. Body: Unwind in a big way. Our natural coconut-soy wax candles offer hours upon hours of aromatic bliss. Create your sanctuary with a touch of bold luxury. What's your scent vibe? #SelfCareSunday #AromaticBliss #HandmadeLuxury
• •Headline: Warning: May Cause Extreme Coziness (and Candle Envy). Body: Our Baby Big Ass Candle still packs a wonderfully large punch. Perfect for transforming any room into a luxurious escape. Natural ingredients, unforgettable scents, and a name you won't forget. #HomeDecorGoals #ScentedCandles #BigAssLifestyle
• •Headline: Gift Giving? Make it a Big Ass Deal. Body: Looking for a gift that truly wows? Nothing says "you're awesome" like a Big Ass Luxuries candle. It's the ultimate conversation starter and a luxurious experience they'll adore. #UniqueGifts #LuxuryGiftIdeas #SharkTankFave