Brand Tone

Elegant & Luxurious, Confident & Authoritative, Passionate & Heritage-Focused, Approachable (in customer interactions/reviews)

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Timeless Style
• •Authenticity (Genuine Materials)
• •Customer Satisfaction
• •Sustainability & Ethical Production (Stated)

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the brand's long history (since 1960), family-owned nature, and dedication to traditional Italian leatherworking techniques.
• •Use Refined and Evocative Language: Opt for words that convey luxury, quality, and timelessness (e.g., "meticulously crafted," "supple," "enduring," "sophisticated," "heirloom").
• •Highlight the Quality of Materials: Regularly mention the use of genuine Italian lambskin, shearling, and other premium materials. Explain the benefits and feel of these materials (e.g., "butter soft," "durable," "luxuriously warm").
• •Maintain a Confident and Passionate Voice: Speak with authority about the products and the brand's expertise, while also conveying the genuine passion behind the craft.
• •Focus on Timelessness over Trends: While acknowledging style, the core message should be about classic, enduring pieces that transcend fleeting fashion cycles. Frame products as investments.

Social Perception

High-Quality & Luxurious, Stylish & Fashionable, Investment-Worthy, Reputable

Copy Examples

• •Bigardini: Italian Leather Craftsmanship, Worn for a Lifetime.
• •Indulge in the supple embrace of genuine Italian lambskin. Our [Jacket Name] is meticulously crafted by third-generation artisans, offering a timeless silhouette and unparalleled comfort. More than a jacket, it's an heirloom.
• •Elegance that speaks volumes. Discover the enduring appeal of Bigardini leather – where heritage meets modern sophistication. #BigardiniLeather #ItalianCraftsmanship #LuxuryOuterwear #TimelessStyle
• •Experience the Art of Italian Leather: A Bigardini Exclusive.
• •Since 1960, Bigardini has passionately crafted the finest Italian leather outerwear. A family tradition of quality, designed to last for generations.