Brand Tone

Expert & Knowledgeable, Passionate & Enthusiastic, Direct & Results-Oriented, Community-Focused, Resilient & Determined

Brand Values

• •Performance
• •Expertise & Quality
• •Passion for Motorsports
• •Customer Success
• •Risk-Taking & Boldness
• •Community

Best Practices

• •Speak the Enthusiast's Language: Use terminology and references that resonate with experienced car modifiers and racers. Avoid overly simplistic language but ensure clarity on technical aspects.
• •Focus on Results and Performance: Quantify improvements where possible (e.g., "dyno-proven gains," "shave seconds off your ET"). Let the performance outcomes speak for the brand's capability.
• •Inject Genuine Passion: Allow the team's enthusiasm for motorsports and high-performance vehicles to shine through. Authentic excitement is contagious.
• •Be Direct and Confident (But Approachable): State capabilities and expertise clearly and confidently. While direct, ensure the overall message is welcoming to customers seeking genuine help to achieve their performance goals.
• •Show, Don't Just Tell: Use visuals (customer car photos, dyno videos, shop action shots) to complement the copy. Testimonials and case studies of successful builds reinforce expertise and results.

Social Perception

Go-To Experts for Ford/Mustang Performance, High-Quality Workmanship, Knowledgeable but Sometimes Perceived as Blunt, Respected in the Racing Community, Trusted Partner Brands

Copy Examples

• •Headline: Unleash Your Mustang's Inner Beast. Body: Stop dreaming, start driving. At Big 3 Racing, we don't just sell parts; we engineer power. From dyno-proven tuning to track-ready installations, our expert team transforms your late-model Ford into the high-performance machine it was born to be. Ready for serious horsepower? Call us. Tone: Direct, Results-Oriented, Expert.
• •Headline: More Than Parts. It's a Passion. Body: We get it. That rumble in your chest when the light turns green. The pursuit of that perfect pass. Big 3 Racing was founded by enthusiasts, for enthusiasts. We live and breathe American V8 performance. Let's build something legendary together. Tone: Passionate, Community-Focused, Knowledgeable.
• •Headline: Cleveland's Fastest Street Cars Start Here. Body: For years, Big 3 Racing has been the secret weapon behind some of the most powerful Fords tearing up Ohio's streets and strips. Our dyno doesn't lie, and neither do our results. Expert tuning, precision installs, and the best performance brands – your quest for speed ends with Big 3. Tone: Expert, Results-Oriented, Confident (leveraging local reputation).
• •Headline: Problem: Stock. Solution: Big 3 Racing. Body: Tired of factory limits? We specialize in pushing boundaries. Whipple superchargers, custom turbo setups, Holley EFI mastery – if it makes your Mustang faster, we do it, and we do it right. Don't just modify your ride, transform it. Tone: Direct, Bold, Expert.
• •Headline: From Bolt-Ons to Full Builds – Your Performance HQ. Body: Whether you're looking for a reliable daily driver with an extra kick or a full-blown race car, Big 3 Racing has the expertise and the high-quality parts to make it happen. We're your one-stop shop for all your late-model Ford performance needs, backed by years of experience and a passion for power. Tone: Knowledgeable, Comprehensive, Passionate.