Brand Tone

Exciting, fun, action-oriented, and slightly technological

Brand Values

• •Innovation
• •Performance
• •Fun
• •Quality
• •Trust

Best Practices

• •Emphasize power and range in product descriptions.
• •Highlight innovative features like quick refilling and multiple spray modes.
• •Create engaging video content showcasing the water guns in action.
• •Incorporate user-generated content to build trust and social proof.
• •Address potential customer concerns about online store trustworthiness by offering guarantees and clear return policies.

Social Perception

Exciting, fun for older children and adults, high-quality, innovative, and trustworthy.

Copy Examples

• •Unleash a torrent of fun with the WasserBlaster! Experience unmatched power and range.
• •Dominate the water fight with our rapid-fill technology. Back in action in seconds!
• •Gear up for the ultimate soak-fest! Our blasters are built for maximum impact and durability.
• •Take your water warfare to the next level with precision and power!
• •The WasserBlaster: Where innovation meets aquatic domination.