Brand Tone

Humorous and Playful, Enthusiastic and Passionate, Friendly and Approachable, Celebratory and Fun-Loving

Brand Values

• •Fun and Humor
• •Quality
• •Originality and Uniqueness
• •Social Connection and Conviviality
• •Customer Satisfaction
• •Sustainability and Fair Production

Best Practices

• •Embrace the Pun (and Wordplay): Consistently use beer-related puns, witty wordplay, and lighthearted humor in product names, descriptions, social media captions, and ads. Keep it clever and aligned with the fun-loving nature of the brand.
• •Speak Like a Friend, Not a Corporation: Adopt a conversational, approachable, and enthusiastic tone. Use "you" and "we" to create a direct connection with the audience. Share the passion for beer and good times.
• •Keep it Positive and Celebratory: Focus on the joy, social connections, and fun associated with beer and social gatherings. Even when being humorous, the underlying message should be upbeat.
• •Highlight Uniqueness and Fun: Continuously emphasize what makes Biermode different – the original, humorous designs that act as conversation starters.
• •Integrate Values Naturally: Weave in mentions of quality, customer satisfaction, and (where appropriate and authentic) the steps towards sustainability without sounding overly formal or preachy. The primary tone should remain fun, with these aspects supporting the overall positive brand image.

Social Perception

Positive, Fun and Witty, Good Quality for Price, Associated with Good Times

Copy Examples

• •Headline: "Warning: May spontaneously start conversations about beer. Wear responsibly (or not)." Body: "Our tees aren't just threads; they're party starters, laugh generators, and official uniforms for the 'Life is Brewtiful' brigade. Grab yours and let the good times roll!"
• •Social Media Post (Image: Person laughing in a Biermode shirt at a BBQ): "Sun's out, puns out! 🍻 Our 'Weekend Forecast: Beer' hoodie is your new best mate for every chill session and grill master moment. Get ready to sip in style and comfort."
• •Product Description Snippet (for a new beer-themed hat): "Top off your look with a cap that screams 'I know my hops!' Whether you're dodging responsibilities or just the sun, do it with a dash of Biermode humor. #HatsOffToBeer"
• •Email Subject Line: "Your Beer Gear Just Got an Upgrade (and a Sense of Humor!)" Email Body Preview: "Hey [Customer Name], tired of boring basics? We get it. That's why Biermode is here to inject some fun, froth, and fantastic quality into your wardrobe. Check out our latest designs..."
• •Website Banner: "Biermode: Serving Up Fresh Styles & Cold Laughs Daily. Your Go-To for Apparel That's as Fun as Your Friday Night!"